China's Dairy and Soy market is the third largest globally, and is set to become the second largest by 2020. Low number of per capita consumption occasions presents a vast range of opportunities for Dairy manufacturers and marketers to grow their sales. Milk accounts for almost half of the Chinese Dairy market; however, it isthe Drinkable Yogurt category that is forecast to show the fastest growth at a CAGR of 17.9% over 2015-2020.
-Chinese men consume more Dairy as a group, while women have a higher number of Dairy consumption occasions per capita
-The desire for age aligned needs motivates a quarter of Dairy consumption in China
-Value for money is by far more important for men than for women
-Quality assurances are most important in the Butter and Spreadable fats category
Canadean's Consumer and Market Insights: Dairy and Soy Food in China identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.
What else does this report offer?
-Figures that showcase the number of times consumers of different age groups and gender consume Dairy and Soy, as well as identifying whether these demographic groups over consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
-A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years
-The degree of influence that Canadean's 20 key consumer trends have on Dairy and Soy consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure
-Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs
-International and Italy-specific product innovation examples targeting key consumer needs - compare your products against the top performers
-Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging and key consumer targets
-Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into Italy's Dairy and Soy market
-Quantify the influence of 20 consumption motivations in the Dairy and Soy sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly
-Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches
Situational complexity, urbanization, aging population, anchoring, value, connoisseurship, quality, cheese, milk, yogurt, dessert, butter