Food & Beverages

Consumer and Market Insights: Dairy and Soy Food in Bulgaria

  • CAN627261
  • 119 Pages
  • July 2016
  • Food & Beverages
Summary
The Dairy and Soy Food market in Bulgaria is forecast to grow at a faster rate during 2015-2020 compared to 2010-2015, which is mainly influenced by rising GDP per capita. Cheese is the largest category in value terms and Yogurt is the largest in volume terms. The Drinkable Yogurt category is forecast to register fastest growth in value terms during 2015-2020. Convenience Stores is the leading distribution channel for Dairy and Soy Food products in the country. Danone, Activia and Vereia are some of the leading brands in the Bulgarian Dairy and Soy Food market.

Key Findings
-The Dairy and Soy Food market in Bulgaria is forecast to register higher growth at a CAGR of 7.6% in value terms during 2015-2020.

- The Yogurt category has the highest volume share of 37.0% in the overall Dairy and Soy Food market in 2015.

- The Soymilk Liquid segment is expected to gain maximum share growth within the Soymilk and Soy Drinks category.

-Hypermarkets and Supermarkets is the leading distribution channel in Cream and Drinkable Yogurt categories.

-The Drinkable Yogurt category registered the fastest private label growth at a CAGR of 21.2% during 2012-2015.

-Flexible Packaging is forecast to register fastest growth among packaging materials during 2015-2020.

Synopsis
Canadean's Consumer and Market Insights report on the Dairy and Soy Food market in Bulgaria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Butter and Spreadable Fats, Cheese, Cream, Dairy-Based and Soy-Based Desserts, Drinkable Yogurt, Milk, Soymilk and Soy Drinks, and Yogurt with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Paper and Board and others; container data for: Tub, Film, Cup and others.

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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