Food & Beverages

Consumer and Market Insights: Confectionery Market in the Mexico

  • CAN220172
  • 55 Pages
  • March 2015
  • Food & Beverages
Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Mexican Confectionery market. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.

Key Findings
- Product innovation and greater demand for sugar-free products will drive growth in the Confectionery market

- The Sugar Confectionery category has the highest volume share in the Mexican Confectionery market

- Chocolate is the only category to witness gain in market share, in value terms during 2014-2019

- Paper and Board is the most used packaging material while Wrapper is the most commonly used container type in Mexico's Confectionery market.

Synopsis
Mexico's economy recovered in 2014 following steady decline in per capita growth rates during 2011-2013. However, the young and the growing affluent population is expected to drive growth of the Confectionery market. Sugar Confectionery is the largest category in the Mexican Confectionery market by value owing to the country's high population of kids. The Chocolate category is set to record the fastest growth rate.

Reasons To Buy
This overview of the Confectionery market in the Mexico allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.
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