Food & Beverages

Consumer and Market Insights: Confectionery in South Korea

  • CAN656527
  • 94 Pages
  • June 2016
  • Food & Beverages
Summary
Consumers in the South Korean Confectionery market tend not to eat overly sweet treats unless for seasonal holidays or national celebration days. Products with traditional Korean ingredients, such as matcha green tea and ginseng are popular and new launches use traditional Korean flavors to appeal to consumers. The Confectionery market will register positive growth during 2015-2020 driven by Chocolate category in value terms though Sugar Confectionery accounts majority of the market by volume. Hypermarkets and Supermarkets is the leading retail channel across all categories in the Confectionery market.

Key Findings
-The Confectionery market in South Korea will register higher growth in value terms during 2015-2020 compared to 2010-2015

- The Sugar Confectionery category has the highest volume share in the overall Confectionery market.

- Hypermarkets and Supermarkets is the leading distribution channel in the South Korean Confectionery market.

- Ghana is the leading brand in the Chocolate category, in both value and volume terms.

-Sleeve is the most commonly used outer type in South Korea's Confectionery market.

Synopsis
Canadean's Consumer and Market Insights report on the Confectionery market in South Korea provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Chocolate, Gum and Sugar Confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Wrapper, Blister Pack, Film, Bag/Sachet, and others

-Consumer level trends: Top four consumer trends which influence Confectionery products consumption

-Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

-Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

-Access to analysis on products launched in the market

-Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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