Food & Beverages

Consumer and Market Insights: Confectionery in South Africa

  • CAN656526
  • 99 Pages
  • June 2016
  • Food & Beverages
Summary
South Africa Confectionery market is forecast to register growth in value as well as volume terms during 2015-2020. The Chocolate category has the largest value share in 2015, whereas Sugar Confectionery category is projected to be the fastest growing during 2015-2020. Growing demand for innovative and amalgamated products is regarded to be a major attributor to the market. Moreover, expanding upper and middle income consumers will increase demand for premium products especially in Chocolate category.

Key Findings
- The Confectionery market in South Africa will register stable growth in value terms during 2015-2020.

- The South African consumers are opting for value for money products in the Confectionery market.

-Smaller pack sizes are preferred in Chocolate and Sugar Confectionery products.

-Hypermarkets and Supermarkets is the leading distribution channel in the South African Food market.

-Beacon is the leading brand in Sugar Confectionery category in both value and volume terms.

-Private label products or retailer brands in the Sugar Confectionery category registered the fastest growth during 2012-2015.

-'Free From' is the most prevalent attribute in the Gum category whereas 'Functional and Fortified' is preferred in the Sugar Confectionery category.

-Flexible Packaging is the most commonly used packaging material in the Confectionery market in South Africa.

Synopsis
Canadean's Consumer and Market Insights report on the Confectionery market in South Africa provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Chocolate, Gum and Sugar Confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and Rigid Metal; container data for: Film, Bag/Sachet, Foil, Wrapper, Specialized Line Item, Blister Pack, Box, Pouch, Tub, Tube, and Tray.

-Consumer level trends: Top four consumer trends which influence Confectionery products consumption

-Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

-Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

-Access to analysis on products launched in the market

-Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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