Food & Beverages

Consumer and Market Insights: Confectionery in Romania

  • CAN656525
  • 93 Pages
  • May 2016
  • Food & Beverages
Summary
The Confectionery market in Romania is forecast to register lower growth in value terms during 2015-2020 compared to 2010-2015. Chocolate is the leading value category and Gum is forecast to register the fastest growth during 2015-2020. Confectionery consumption among Romanians is mainly influenced by the Private Label evolution and the Fresh, Natural and Pure consumer trends.

Key Findings
-The Confectionery market in Romania will register a CAGR of 4.6% during 2015-2020.

- The Chocolate category has largest volume share in the overall Confectionery market.

- The Gum category is forecast to register fastest value growth among all categories during 2015-2020.

-Hypermarkets and Supermarkets is the leading distribution channel in Romania's Food market.

-Flexible Packaging is the most commonly used packaging material in the Romanian Confectionery market.

Synopsis
Canadean's Consumer and Market Insights report on the Confectionery market in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Chocolate, Gum and Sugar Confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Foil, Film, Box, and others

-Consumer level trends: Top four consumer trends which influence Confectionery products consumption

-Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

-Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

-Access to analysis on products launched in the market

-Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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