Food & Beverages

Consumer and Market Insights: Confectionery in New Zealand

  • CAN656523
  • 76 Pages
  • May 2016
  • Food & Beverages
Summary
The Confectionery market in New Zealand will register higher growth in value terms during 2015-2020 compared to 2010-2015. Chocolate is the largest category in both value and volume terms. It is also forecast register fastest growth during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel for Confectionery products in the country.

Key Findings
-The Confectionery market in New Zealand will register marginally higher growth in value terms during 2015-2020 compared to 2010-2015.

- The Chocolate category has the largest volume share in the overall Confectionery market.

- Chocolate is forecast to register fastest value growth among all categories during 2015-2020.

- Hypermarkets and Supermarkets is the leading distribution channel in New Zealand's Food market.

-Flexible Packaging is the most commonly used packaging material in New Zealand's Confectionery market.

Synopsis
Canadean's Consumer and Market Insights report on the Confectionery market in New Zealand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Chocolate, Gum and Sugar Confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Foil, Film, Box, and others

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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