The Confectionery market in Hungary will register higher growth in value terms during 2015-2020 compared to 2010-2015. The Sugar Confectionery category is forecast to register the fastest growth and will gain maximum market share during 2015-2020.
-Of the three categories analyzed, Sugar Confectionery will be the fastest growing value category, registering a CAGR of 8.0% during 2015-2020.
-Older young adults and older consumers are the key age cohorts for Gum consumption in Hungary.
-Hypermarkets and Supermarkets is the leading distribution channel accounting for more than half of the overall Confectionery distribution in 2015.
-Mars, Incorporated and Ferrero S.P.A are the leading market players in the country.
-Private label products in the Sugar Confectionery category registered faster growth than Chocolate category during 2012-2015.
Canadean's Consumer and Market Insights report on the Confectionery market in Hungary provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
-Market data: Overall market value and volume data with growth analysis for 2010-2020
-Category coverage: Value and growth analysis for Chocolate, Gum and Sugar Confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
-Health and Wellness Analysis: Provides key health and wellness attributes and consumer benefits driving the sales of confectionery products in Hungary. It also provides the market share of leading companies offering confectionery products with health and wellness attributes.
-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015
-Consumer survey data: Provides category volume consumption by gender, age-group, education and urbanization.
-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Foil, Film, Box, and others
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning