Food & Beverages

Consumer and Market Insights: Confectionery in Egypt

  • CAN656514
  • 73 Pages
  • June 2016
  • Food & Beverages
Summary
The Confectionery market in Egypt will register marginally higher growth in value terms during 2015-2020 compared to 2010-2015. Chocolate is the largest category and is forecast to register fastest growth both in value and volume terms during 2015-2020. Convenience Stores is the leading distribution channel in the market.

Key Findings
- The Confectionery market in Egypt will register marginally higher growth in value terms during 2015-2020 compared to 2010-2015.

- The Chocolate category has the highest volume share in the overall Confectionery market.

-Hypermarkets and Supermarkets is the leading distribution channel in Egypt's Food market.

- Cadbury is the popular brand in the Chocolate category both in value and volume terms.

-Sleeve is the most commonly used outer type in Egypt's Confectionery market.

Synopsis
Canadean's Consumer and Market Insights report on the Confectionery market in Egypt provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Chocolate, Gum and Sugar Confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Blister Pack, Bag/Sachet, Wrapper and others

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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