Food & Beverages

Consumer and Market Insights: Confectionery in Denmark

  • CAN654693
  • 78 Pages
  • June 2016
  • Food & Beverages
Summary
The Confectionery market in Denmark registered a CAGR of 2.3% during 2010-2015. The Sugar Confectionery category has highest volume share in the overall Confectionery market. Hypermarkets and Supermarkets is the leading distribution channel in Denmark's Confectionery market. Stimuli is the leading brand in the Gum category and also in the Chewing Gum segment.

Key Findings
-Chocolate is forecast to register fastest value growth among all categories, during 2015-2020.

-Gums and Jellies is the leading value segment within the Sugar Confectionery category.

-Stimorol and V6 are leading brands in the Gum category.

-Flexible Packaging is the most commonly used packaging material in Denmark's Confectionery market.

-Private label products in the Chocolate category registered the fastest growth during 2012-2015.

Synopsis
Canadean's Consumer and Market Insights report on the Confectionery market in Denmark provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Chocolate, Gum and Sugar Confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Health and Wellness Analysis: Provides key health and wellness attributes and consumer benefits driving the sales of confectionery products in Denmark. It also provides the market share of leading companies offering confectionery products with health and wellness attributes.

-Leading players: Market share of brands at category and segment level and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2014

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Foil, Film, Box, and others

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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