Food & Beverages

Consumer and Market Insights: Bakery and Cereals in Turkey

  • CAN689533
  • 135 Pages
  • September 2016
  • Food & Beverages
Summary
The Bakery and Cereals market in Turkey is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 driven by a large young population base. Bread and Rolls is the leading value category and the Breakfast Cereals category is forecast to register the fastest growth during 2015-2020. Bakery and Cereals consumption among Turks is mainly influenced by the Wellbeing and the On-The-Go consumer trends.

Key Findings
-The Bakery and Cereals market in Turkey will register higher growth in value terms during 2015-2020 compared to 2010-2015.

- The Turkey's consumers are opting for value for money products in the Bakery and Cereals market.

- The Breakfast Cereals category is forecast to register fastest growth in value and volume terms during 2015-2020.

-Hypermarkets and Supermarkets and Convenience Store are the leading distribution channels in the Turkey's Bakery and Cereals market.

- Tadimca (Tadim Gida) is the leading brand in the Cereal Bars category both in value and volume terms.

-Flexible Packaging is the most commonly used packaging material in the Bakery and Cereals market in Turkey.

Synopsis
Canadean's Consumer and Market Insights report on the Bakery and Cereals market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread and Rolls, Breakfast Cereals, Cakes, Pastries and Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics; container data for: Bag/Sachet, Film, Tray and others

-Consumer level trends: Top four consumer trends which influence Bakery and Cereals products consumption

-Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

-Access the key and most influential consumer trends driving Bakery and Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

-Access to analysis on products launched in the market

-Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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