Food & Beverages

Consumer and Market Insights: Bakery and Cereals in the Netherlands

  • CAN689531
  • 145 Pages
  • September 2016
  • Food & Beverages
Summary
The Netherlands Bakery and Cereals market is forecast to register marginally higher growth in value as well as volume terms during 2015-2020. The Bread and Rolls category has the highest volume share in the overall Bakery and Cereals market, while the Morning Goods category is forecast to register fastest value growth during 2015-2020. Aging Dutch consumers are looking for lactose and gluten free offerings. Going forwards, demand for vegan and ethical products will increase as Dutch consumers are becoming increasingly ethical in their food selection with many reducing their intake of meat and dairy products.

Key Findings
-The Dutch Bakery and Cereals market is forecast to grow at a CAGR of 1.9% during 2015-2020.

- The Morning Goods category is expected to register the fastest growth in both value and volume terms during 2015-2020.

- Bread and Rolls is the leading category in both value and volume terms in the Dutch Bakery and Cereals market.

-The Plain Crackers segment is expected to gain maximum share growth within the Savory Biscuits category

-Hypermarkets and Supermarkets is the leading distribution channel in the Dutch Bakery and Cereals market.

-Wellbeing and On-The-Go are the two consumer trends driving growth in the Dutch Bakery and Cereals market.

Synopsis
Canadean's Consumer and Market Insights report on the Bakery and Cereals market in the Netherlands provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread and Rolls, Breakfast Cereals, Cakes, Pastries and Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics, Paper and Board, and others; container data for: Bag/Sachet, Film, Tray and others

-Consumer level trends: Top four consumer trends which influence Bakery and Cereals products consumption

-Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

-Access the key and most influential consumer trends driving Bakery and Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

-Access to analysis on products launched in the market

-Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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