Food & Beverages

Consumer and Market Insights: Bakery and Cereals in Thailand

  • CAN722158
  • 139 Pages
  • September 2016
  • Food & Beverages
Summary
The Bakery and Cereals market in Thailand is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 driven by an increasing GDP per Capita and a large young working age population. Cakes, Pastries and Sweet Pies is the leading value category and the Energy Bars category is forecast to register the fastest growth during 2015-2020. Bakery and Cereals consumption among Thais is mainly influenced by the Wellbeing and the Fresh, Natural and Pure consumer trends.

Key Findings
- Of the eleven categories analyzed, Energy Bars is forecast to be the fastest growing value category, registering a CAGR of 5.0% during 2015-2020

- Older consumers and Kids and Babies are the key cohorts for Bread and Rolls consumption

- Hypermarkets and Supermarkets is the leading distribution channel accounting for nearly half of the overall Bakery and Cereals distribution in Thailand

- General Mills and the Kellogg Company are the leading market players in the country

- Thai consumers prefer Bakery and Cereals products that are free-from artificial ingredients

Synopsis
Canadean's Consumer and Market Insights report on the Bakery and Cereals market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread and Rolls, Breakfast Cereals, Cakes, Pastries and Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Film, Tray and others

- Consumer level trends: Top four consumer trends which influence Bakery and Cereals products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

ReasonsToBuy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Bakery and Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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