Food & Beverages

Consumer and Market Insights: Bakery and Cereals in Poland

  • CAN656487
  • 140 Pages
  • August 2016
  • Food & Beverages
Summary
Steady growth in Poland's economy is driving demand for consumer packaged goods in the country including Bakery and Cereals products. Bread and Rolls remains the most dominant category in the overall market while the Baking Mixes category is forecast to register fastest value growth during 2015-2020. Older consumers are the key consumer group in Poland as they account for majority consumption of Bread and Rolls. Artisanal products are particularly preferred in the Bread and Rolls and Cakes, Pastries and Sweet Pies categories as consumers prefer bakery products that are baked using traditional methods. Time scarcity and Wellbeing are the top trends in the Bakery and Cereals market in Poland as busy lives and heightened sense of wellbeing influence consumers purchase to a large extent.

Key Findings
-The Polish Bakery and Cereals market is forecast to register higher growth during 2015-2020 compared to 2010-2015.

-The Bread and Rolls category has the highest volume share in the overall Bakery and Cereals market.

-The Cookies (Sweet Biscuits) category is expected to register maximum gain in market share during 2015-2020.

-Hypermarkets and Supermarkets is the leading distribution channel in Dough Products, Cereal Bars and Cookies (Sweet Biscuits) categories.

- Proszek do pieczenia and Dr. Oetker are the leading brands in the Baking Ingredients category in both value and volume terms.

-Private label products in the Morning Goods category registered the fastest growth during 2012-2015.

-Cakes, Pastries and Sweet Pies offered by Dan Cake A/S have strong presence in the market compared to other manufacturers operating in Poland.

-Plastic Tie is the commonly used closure type in Poland's Bakery and Cereals market.

Synopsis
Canadean's Consumer and Market Insights report on the Bakery and Cereals market in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread and Rolls, Breakfast Cereals, Cakes, Pastries and Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Film, Tray and others

-Consumer level trends: Top four consumer trends which influence Bakery and Cereals products consumption

-Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

-Access the key and most influential consumer trends driving Bakery and Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

-Access to analysis on products launched in the market

-Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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