Food & Beverages

Consumer and Market Insights: Bakery and Cereals in New Zealand

  • CAN656505
  • 137 Pages
  • August 2016
  • Food & Beverages
Summary
The Bakery and Cereals market in New Zealand is expected to register marginally higher growth during 2015-2020 compared to 2010-2015. In 2015, Bread and Rolls is the largest category in both value and volume terms while the Energy Bars category is forecast to register fastest value growth among all categories during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel in the market.

Key Findings
-The Bakery and Cereals market in New Zealand is expected to register marginally higher growth during 2015-2020 compared to 2010-2015.

- The Bread and Rolls category has the highest volume share in the overall Bakery and Cereals market.

- The Energy Bars category is forecast to register fastest value growth among all categories during 2015-2020.

-Hypermarkets and Supermarkets is the leading distribution channel in New Zealand's Food market .

- Artisanal Producers lead the Bread and Rolls category in both value and volume terms.

-Flexible Packaging is the most commonly used packaging material in the Bakery and Cereals market in New Zealand.

Synopsis
Canadean's Consumer and Market Insights report on the Bakery and Cereals market in New Zealand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread and Rolls, Breakfast Cereals, Cakes, Pastries and Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Film, Tray and others

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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