Food & Beverages

Consumer and Market Insights Bakery and Cereals in China

  • CAN810089
  • 144 Pages
  • October 2016
  • Food & Beverages
Summary
The Chinese Bakery and Cereals market is forecast to register higher growth in value as well as volume terms during 2015-2020. The Cakes, Pastries and Sweet Pies category has the highest volume share in the overall Bakery and Cereals market, while Cookies (Sweet Biscuits) is forecast to register fastest value growth during 2015-2020. A significant number of Chinese consumers seek products with novel flavors and tastes. Going forwards, online sales of Bakery and Cereal products will rise with rising Internet penetration.

Key Findings
- The Bakery and Cereals market in China is expected to grow at a CAGR of 10.3% in value terms during 2015-2020

- The Brownie Mixes segment is expected to gain maximum share growth within the Baking Mixes category

- The 'Packaged/Industrial Bread and Rolls' segment is expected to gain share growth within the Bread and Rolls category

- Hypermarkets and Supermarkets and Food and Drinks Specialists are the leading distribution channels in the Chinese Bakery and Cereals market.

- Soy Joy is the leading brand in the Cereal Bars category both in value and volume terms.

- Flexible Packaging is the most commonly used packaging material in the Bakery and Cereals market in China.


Synopsis
Canadean's Consumer and Market Insights report on the Bakery and Cereals market in China provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread and Rolls, Breakfast Cereals, Cakes, Pastries and Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Film, Tray and others

- Consumer level trends: Top four consumer trends which influence Bakery and Cereals products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020


Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Bakery and Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


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