Food & Beverages

Consumer and Innovation Trends in Sugar Confectionery

  • CAN375810
  • 233 Pages
  • January 2014
  • Food & Beverages
Summary
Confectionery providers can succeed in the long run by profitably meeting established and nascent consumer needs better than the competition. The key to success is balancing "disruptive" and "continuous" innovation by incorporating the eight consumer mega-trends into all aspects of NPD and marketing strategy. Crucially, this report outlines why and how.

Synopsis
- Actionable consumer and innovation insight providing a fresh take on confectionery consumers' preferences, while pinpointing innovation opportunities

- A unique, structured approach to category analysis offered by the application of Canadean's proprietary TrendSights consumer trends framework.

- Pinpoint over 100 product and marketing "innovation platforms" that can be employed to guide NPD, brand extensions and overall brand (re)positioning.

- Broaden your marketing intelligence horizons with quantitative and qualitative consumer insight analysis covering 24 countries.

- Better inform NPD and marketing decision making with exposure to hundreds of global innovations and case studies profiling "best-in-class" innovation.

ReasonsToBuy
- What are the most significant trends impacting the sugar confectionery category?

- In what way are the trends actionable? How is this reflected by consumer demand and the direction of product innovation?

- How can my company or brand become more responsive to changing consumer preferences and what the future may bring in the sugar confectionery space?

- What are the 'innovation platforms' that should define future product and marketing strategy?

Key Highlights
When it comes to weight management, most global consumers (42%) are preoccupied with weight loss, while a significant share also focus on weight retention (32%). This is significant for the category because sugar intake is strongly associated with weight gain. Appetite suppressing confectionery is an emerging innovation theme aligned to this.

The trends underpinning consumer preferences are what shape future category change. The three mega-trends exerting the most significant influence on consumer choice - and the direction of sugar confectionery innovation - are Sensory andamp; Indulgence, Easy andamp; Affordable and Health andamp; Wellness.

Flavor innovation (e.g. using exotic fruits or spices, or unique sensory combinations) is the biggest trend in sugar confectionery new product development. Underpinning the allure of out-of-the-ordinary flavors, 60% of respondents across 24 countries say that a product with a new and exotic flavor is appealing to them.
Please Select Format

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Global Aquafeed and Aquaculture Additive Market ( Products, Application and Geography ) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020.

Aquafeedrefers to commercially produced food itemsgiven to various aquatic species such asmollusks, fish and crustaceans. Aquatic species receive energy and essential nutrients required for movement, body-maintenance, metabolic functions and growth from aquafeed. Aquafeed is mainly used in aquaculture.

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Diabetic Food Market (Application and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Diabetic Food products are dietary products that include reduced carbohydrate and sugar contents that help in controlling the rise of the blood glucose. Diabetic Food also contains low calorie sweeteners, ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Animal Feed Micronutrients Market - Insights, Analysis, and Forecast to 2021

The global animal feed industry has experienced paradigm shift in terms of the demand and quality control over the past few years. It is an important segment of the global ...

July 2017  |   Price:$ 3499    | Pre Book Price:$ 3499

Read More >>

Global Protein Hydrolysis Enzymes Market (Sources, Applications and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Protein hydrolysate enzymes are the amino protein which is used in the hydrolysis of bonds such as detergent industry. The protein hydrolysates are chiefly used in the removal of protein ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Mixed Tocopherol Market (Type, Application, and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Tocopherols are a naturally occurring chemical element found in a variety of food such as nuts, spinach and vegetable oils. They are commonly known as vitamin E. Mixed tocopherols are organic compounds and a mixture of four homologues tocopherols, namely alpha tocopherol, beta tocopherol, gamma tocopherol and delta tocopherol.

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Packed Food Market (Categories, Confectioneries, Type Packed Food, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Packaging of food products provide protection from external environment and maintain physical, chemical and biological structure of the food. The demand for packed food is high due to increase in ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

2017 © Copyright Big Market Research

View Pricing >>