Food & Beverages

Consumer and Innovation Trends in Savory Snacks

  • CAN375796
  • 124 Pages
  • September 2013
  • Food & Beverages
Summary
As consumer trends drive innovation and purchase behavior, it is increasingly vital to understand how to shape products to best meet them. This brief outlines the most important consumer and product trends impacting the savory snacks category globally, using Canadean's TrendSights mega-trend framework as a basis to organize the key themes covered.


Synopsis
- Each section contains a concise SWOT analysis that outlines how each TrendSights mega-trend can be applied to the savory snacks category.

- Consumer insight analysis covering 24 countries globally highlights the key attitudes and behaviors driving consumers' purchase of savory snacks.

- Case studies and numerous product examples throughout the brief showcase best-in-class innovations in savory snacks from across the globe.

- Key considerations and potential opportunities have been identified based on consumer preferences and recent product innovations in this category.

ReasonsToBuy
- How do Canadean's mega-trends apply specifically to savory snacks? How is this likely to evolve over the next few years?

- Where is innovation occurring in savory snacks and what does it look like?

- Going forward, what are some of the potential opportunities and key considerations for savory snack manufacturers?

- How are Western brands penetrating emerging markets like India?

Key Highlights
Rising health-consciousness has resulted in increasing consumer demand for bakery products with "natural" attributes. Six in 10 global consumers claim to be highly influenced by "natural/all-natural" ingredients claims, highlighting opportunities to drive purchase of savory snack products via claims and marketing.

Younger consumers, particularly those aged 15-17, find the concept of drinkable snacks appealing.

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