Consumer Goods

Consumer and Innovation Trends in Oral Hygiene 2014

  • CAN375817
  • 147 Pages
  • March 2014
  • Consumer Goods
Summary
As consumer trends drive innovation and purchase behavior, it is increasingly vital to understand how to shape products to best meet them. This report outlines the most important consumer and product trends impacting the oral hygiene category globally, using Canadean's TrendSights mega-trend framework as a basis to organize the key themes covered.


Synopsis
- Each section contains a concise SWOT analysis that outlines how each TrendSights mega-trend can be applied to the oral hygiene category.

- Consumer insight analysis covering 24 countries globally highlights the key attitudes and behaviors driving consumers' purchases of these products.

- Case studies and numerous product examples throughout the brief showcase best-in-class innovations in oral hygiene products from across the globe.

- Key considerations and potential opportunities have been identified based on consumer preferences and recent product innovations in this category.

ReasonsToBuy
- How do Canadean's mega-trends apply specifically to oral hygiene? How is this likely to evolve over the next few years?

- Where is innovation occurring in oral hygiene and what does it look like?

- Going forward, what are some of the potential opportunities and key considerations for oral hygiene manufacturers?

- How are industry players using the online space to more effectively engage with consumers?

Key Highlights
Mouthwash remains the fastest-growing category, with a CAGR of 3.6% predicted between 2013 and 2017. This is closely followed by toothpaste, with predicted growth of 3.4% over the same period. The toothpaste category also maintains the largest category share of the overall oral hygiene market.

As consumers see themselves as increasingly time-poor and want better value for money, they are becoming interested in affordable oral hygiene products that can be used on the go, anytime, anywhere and that speed up the oral hygiene routine. This has created demand for portable, multifunctional, waterless, and time-efficient oral care solutions.

Data provided in easy-to-use tables in Excel
Please Select Format

Enquiry About Report

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Global Mobility Scooter Market - Strategic Assessment and Forecast Till 2021

Mobility Scooter Market - Report Highlights The Worldwide Mobility Scooter market research report covers the present scenario and the growth prospects of the Worldwide Mobility Scooter Market for the period 2015 ...

July 2017 | $2995 | Pre Book Price:$2621

Global Vape Market (e-Cigarette and Vaporizer) - Strategic Assessment and Forecast Till 2021

Vape Market (e-Cigarette and Vaporizer) Market - Report Insights A vape product or broadly known as e-cigarette, electronic cigarette, and vaporizer is a battery operated device and has been reckoned as ...

July 2017 | $2995 | Pre Book Price:$2621

World Skin Care - Market Opportunities and Forecasts, 2014 - 2020

Cosmetics industry has experienced exponential rise since past few years. Skin care is considered the most profitable category of cosmetics industry. Both men and women use skin care products such ...

July 2017 | $5370 | Pre Book Price:$4699

Global Digital Devices Technologies Market (Products, Geography, Software and Hardware) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Digital devices technologies market for living room provides products that use varied technologies to give enhanced digital output for consumer products such as television home theatre etc. The global home ...

July 2017 | $5370 | Pre Book Price:$4699

Global Animal Nutrition Chemicals Market (Products, Applications, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Animal Nutrition Chemicals are amino acids that provide nutrition to the animals and act as a buffering agent to boost the immune system of the animals. The products manufactured by ...

July 2017 | $5370 | Pre Book Price:$4699

Global Hospital Assets Management Market (Technology, Applications, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

The hospital assets management system helps to manage and protect hospital equipment. It uses automated software systems to monitor the environment in hospital campus. The technology solutions are becoming increasingly ...

July 2017 | $5370 | Pre Book Price:$4699

2017 © Copyright Big Market Research

View Pricing >>