Consumer Goods

Consumer and Innovation Trends in Laundry Care 2014

  • CAN375836
  • 94 Pages
  • July 2014
  • Consumer Goods
Summary
Innovation in laundry products is driven by consumer demand for convenience and value. This report covers a wide variety of laundry products and uses Canadean's TrendSights mega-trend framework to classify key consumers and product trends impacting the category globally.

Synopsis
- Each section contains a concise SWOT analysis that outlines how each TrendSights mega-trend can be applied to the laundry care category.

- Consumer insight analysis covering 23 countries globally highlights the key attitudes and behaviors driving consumers' choice of laundry products.

- Case studies and product examples throughout the brief showcase interesting and innovative laundry products from across the globe.

- Key considerations and potential opportunities have been identified based on consumer preferences and recent product innovations in this category.

ReasonsToBuy
- How do Canadean's mega-trends apply specifically to laundry care products? How is this likely to evolve over the next few years?

- What are some of the key product characteristics influencing consumer purchasing behavior in laundry care?

- Where is innovation occurring in laundry products and what does it look like?

- Going forward, what are some of the potential opportunities and key considerations for laundry brands?

- How are industry players using the online space to more effectively engage with consumers?

Key Highlights
Three quarters of global consumers who are partly or completely responsible for household cleaning/laundry find it important or very important to live a less complicated lifestyle. They are therefore looking for shortcuts in their laundry tasks.

When buying new laundry detergents and fabric conditioners, nearly half of shoppers claim not to notice new products. However, across the entire household care segment, laundry remains the category most likely to be actively monitored by shoppers for new products and where consumers are least likely to say that they do not notice them.
Please Select Format

Enquiry About Report

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Global Mobility Scooter Market - Strategic Assessment and Forecast Till 2021

Mobility Scooter Market - Report Highlights The Worldwide Mobility Scooter market research report covers the present scenario and the growth prospects of the Worldwide Mobility Scooter Market for the period 2015 ...

July 2017 | $2995 | Pre Book Price:$2621

Global Vape Market (e-Cigarette and Vaporizer) - Strategic Assessment and Forecast Till 2021

Vape Market (e-Cigarette and Vaporizer) Market - Report Insights A vape product or broadly known as e-cigarette, electronic cigarette, and vaporizer is a battery operated device and has been reckoned as ...

July 2017 | $2995 | Pre Book Price:$2621

World Skin Care - Market Opportunities and Forecasts, 2014 - 2020

Cosmetics industry has experienced exponential rise since past few years. Skin care is considered the most profitable category of cosmetics industry. Both men and women use skin care products such ...

July 2017 | $5370 | Pre Book Price:$4699

Global Digital Devices Technologies Market (Products, Geography, Software and Hardware) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Digital devices technologies market for living room provides products that use varied technologies to give enhanced digital output for consumer products such as television home theatre etc. The global home ...

July 2017 | $5370 | Pre Book Price:$4699

Global Animal Nutrition Chemicals Market (Products, Applications, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Animal Nutrition Chemicals are amino acids that provide nutrition to the animals and act as a buffering agent to boost the immune system of the animals. The products manufactured by ...

July 2017 | $5370 | Pre Book Price:$4699

Global Hospital Assets Management Market (Technology, Applications, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

The hospital assets management system helps to manage and protect hospital equipment. It uses automated software systems to monitor the environment in hospital campus. The technology solutions are becoming increasingly ...

July 2017 | $5370 | Pre Book Price:$4699

2017 © Copyright Big Market Research

View Pricing >>