Pharmaceuticals

CompetitiveWatch 2014: Novartis-Technological Know-How, Marketing Tactics and Strategic Directions in the Global Animal Health Market

  • VPG15957
  • 0 Pages
  • February 2014
  • Pharmaceuticals
Strategic
assessment of the competitive environment is widely recognized as one of the
highest priority management responsibilities, the task crucial to business
survival, growth and profitability.
This new report from VPG provides strategic assessment of Novartis' technological know-how, marketing tactics and strategic directions in the global animal health market.

SECTION I: TECHNOLOGICAL KNOW-HOW

SECTION II: MARKETING TACTICS

SECTION III: STRATEGIC DIRECTION

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