Materials & Chemicals

Competitive Intelligence 2014: World's Leading Paint and Coatings Companies-Strategic Directions, Marketing Tactics, Technological Know-How

  • VPG16036
  • 0 Pages
  • March 2014
  • Materials & Chemicals
This new report from Venture Planning Group provides analysis of the world's leading paint and coatings companies' strategic directions, marketing tactics, and technological know-how.

The companies analyzed in this report include Akzo Nobel, BASF, DuPont, Henkel, Kansai Paint, Nippon Paint, PPG, RPM, Sherwin-Williams, and Valspar. The report presents:

  • Specific business, new product development and marketing
    strategies.
  • Major strengths and weaknesses, e.g., managerial, organizational,
    marketing and product development.
  • Anticipated acquisitions, joint ventures and divestitures.
  • Promotional tactics.
  • Distribution approaches.
  • Product service and support.
  • Customer relations.
  • Internally developed and acquired technologies, processes, and related capabilities.
  • Proprietary technologies and patent litigations.

Contains 134 pages

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