Materials & Chemicals

Competitive Intelligence 2014: Sensient in the Global Flavor and Fragrance Sector

  • VPG16063
  • 0 Pages
  • March 2014
  • Materials & Chemicals
This strategic assessment of Sensient, one of the worlds leading flavor and fragrance companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report from Venture Planning Group presents a comprehensive analysis of the companys performance, capabilities, goals and strategies in the global flavor and fragrance market.

SECTION I: EXECUTIVE SUMMARY
- A 4-9 page synopsis of key sections.

SECTION II: OWNERSHIP
- Background of parent companies, private owners, and shareholder information.

SECTION III: BUSINESS EVOLUTION
- History of the companys formation, which is important to understanding the corporate
culture, management mentality, and future strategies.
- Business evolution milestone charts.

SECTION IV: ORGANIZATION AND MANAGEMENT
- Most recent acquisitions, divestitures, and organizational changes.
- Current organizational structure.
- Background of senior managers.

SECTION V: MAJOR FACILITIES AND EMPLOYEES
- Production, compounding, creative, and R&D facilities by country.
- Workforce size.

SECTION VI: PRODUCT PORTFOLIO AND TECHNOLOGICAL KNOW-HOW
- Major products and services, including fragrances (fine, technical), flavors, aroma-
chemicals (high-volume standard products, high-volume specialties, low-volume
specialties), essential oils, and others.
- Know-how in chemical technology, biotechnology, aromacology and related fields.

SECTION VII: MARKETING CAPABILITIES
- Sales force size by country.
- Major sale office locations.
- Marketing tactics.

SECTION VIII: FINANCIAL ANALYSIS
- Sales estimates by product category and geographic region.
- Five-year sales and operating profit performance.

SECTION IX: STRENGTHS AND WEAKNESSES
- Organizational
- Technological
- Marketing
- Financial

SECTION X: STRATEGIC DIRECTION
- Business goals and strategies, including internal expansion, acquisitions, and divestitures.

Contains 45 pages and 8 tables

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