Medical Devices

Competitive Intelligence 2014: Global Diagnostic Imaging Companies Marketing Strategies

  • VPG16016
  • 0 Pages
  • March 2014
  • Medical Devices
This new report from Venture Planning Group provides marketing strategies of global diagnostic imaging companies. The analysis presents:
  • The U.S. and international sales force size in major geographic regions.
  • Selling options, including rental plans, leasing and others.
  • Promotional tactics, e.g., pricing, discounts, advertising, trade shows, seminars, product literature, newsletters, etc.
  • System service and support.
The companies analyzed in the report include Analogic, Esaote, GE, Hitachi/Aloka, Hologic, Philips, Shimadzu, Siemens, and Toshiba.

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