Food & Beverages

Company Insights - Gudang Garam

  • CAN972839
  • 26 Pages
  • December 2016
  • Food & Beverages
Summary
PT Gudang Garam Tbk (Gudang Garam) was founded in 1958 at Malang, East Java, but is today based at Kediri, East Java. It is one of the largest kretek manufacturers in Indonesia, currently ranking second in the kretek sector. It does not compete in the white cigarette sector, but holds over 20% of the total cigarette market in Indonesia. Gudang Garam is particularly strong in the machine-made kretek sector, from which the majority of its business is derived. The company went public in 1990, and remains under the majority-control of PT Suryaduta Investama, a family-controlled investment vehicle. It also has a substantial paperboard business (PT Surya Pamenang) and interests in distribution (PT Surya Madistrindo).

Key Findings
- Gudang Garam's global sales in 2015 were around 75 billion pieces.
- Only a small number of its cigarettes were exported in 2015, which illustrates the company's dependence on the domestic market.
- It does not compete in the white cigarette sector, but holds over 20% of the total cigarette market in Indonesia.
- In the kretek sector, Gudang Garam's domestic market share has fallen significantly between 2000 and 2015.

Synopsis
Tobacco Company Insight - Gudang Garam is an analytical company report by Canadean that provides extensive and highly detailed current and future market trends in the cigarette market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption.

ReasonsToBuy
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.
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