Food & Beverages

Cigarettes in Russia

  • CAN886335
  • 93 Pages
  • January 2017
  • Food & Beverages
Summary
Cigarettes in Russia is an analytical report that provides extensive and highly detailed current and future market trends in the Russian market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects and forecasts for sales and consumption to 2025.

Key Findings
- Smoking incidence grew among both males and females until 2008; thereafter there has been a dip in male smoking prevalence.
- Currently, 56% of adult males and 20% of adult females are smokers.
- Domestic market volume had more than doubled since 1990 but the downturn in the Russian economy in 2009 led to a 2.7% drop in consumption.
- The operating environment is gradually becoming more difficult, with increasing restrictions on promotion and smoking in public places and workplaces, as well as required reductions in tar and nicotine levels and a ban on advertising in 2005.


Synopsis
Russia is the second-largest cigarette market in the world after China. The country has a large population of approximately 142.5 million people, and although this had been gradually declining as a result of emigration and high levels of smoking and alcoholism, it has now stabilized. The economy grew consistently until 2009, when the global financial crisis impacted Russia, causing a sharp downturn and persistent economic problems. Smoking remains widespread, with an estimated 36.2% of the adult population currently regular or occasional smokers, representing a total of approximately 41.8 million adult smokers.

ReasonsToBuy
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

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