Consumer Goods

Cigarettes in Ghana

  • CAN638769
  • 29 Pages
  • May 2016
  • Consumer Goods
Summary
Per capita consumption of cigarettes in Ghana is extremely low; however, the market has considerable potential despite the economic difficulties, which have only recently been overcome. Filter cigarettes dominate sales and king size cigarettes are the most popular format smoked. British American Tobacco Ghana dominates the market. With an excise tax planned for this year, sales are forecast to be up again in the coming years.

Key Findings
-The performance of the economy and contraband are the main reasons for the recent slow increase in cigarettes sales

-British American Tobacco Ghana dominates the market

-The first National Tobacco Bill to ban smoking in public received parliamentary approval in July 2012

-A higher rate of excise tax was imposed in 2010

-Despite the recent regulatory restrictions and rising prices, duty paid cigarette sales are forecast to rise


Synopsis
Cigarettes in Ghana, is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in Ghana market.

What else does this report offer?

-Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

-Detailed information such as market shares and recent developments of the manufacturers and leading brands, along with company profiles

-Regulations, taxation, retail pricing, smoking habits and the growing health concerns affecting overall production

-Prospects and forecasts of overall sales and consumption for 2015 to 2025


ReasonsToBuy
-Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

-Identify the areas of growth and opportunities, which will aid effective marketing planning

-As consumers product demands evolve, the dynamics between different countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of Ghana is crucial to ensuring maximum future sales

-The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers.

-Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future
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