Consumer Goods

Cigarettes in Estonia

  • CAN689551
  • 44 Pages
  • September 2016
  • Consumer Goods
Summary
Estonia is the smallest of the three Baltic states, along with Latvia and Lithuania, but with a sizeable cigarette market despite its small population of 1.3 million people. Historically, cigarette consumption has been high in Estonia but due to rising prices and non-duty paid contraband cigarettes, from Russia and Belarus, legitimate consumption has drastically declined in recent years from 3.5 billion pieces in 2007 to 1.8 billion pieces in 2015. Contraband is a massive hindrance to the market because of high prices and extra government taxes on cigarettes. As of 2015, contraband accounts for 16.4% of the entire market.

Key Findings
-Of smokers in the country, 44% are men and 26.6% are women

-Per capita consumption declined from a high of 2,641 pieces a year in 2007 to 1,417 in 2015

-PMI is market leader in Estonia with 49% market share

-There is no local cigarette production as the last factory closed in 1996 and the market is totally serviced by imports

Synopsis
Cigarettes in Estonia is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Estonian market.

What else does this report offer?

-Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

-Detailed information such as market shares and the recent developments of manufacturers and leading brands, along with company profiles

-Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

-Prospects and forecasts of overall sales and consumption for 2013 to 2023

ReasonsToBuy
-Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

-Identify the areas of growth and opportunities, which will aid effective marketing planning

-As consumers' product demands evolve, the dynamics between different countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific dynamics of the Venezuelan market is crucial to ensuring maximum future sales

-The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers

-Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future
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