China Writing and Marking Instruments Market Research Report 2017

China Writing and Marking Instruments Market Research Report 2017

1 Writing and Marking Instruments Market Overview

1.1 Product Overview and Scope of Writing and Marking Instruments

1.2 Writing and Marking Instruments Segment by Type

1.2.1 China Production Market Share of Writing and Marking Instruments Type in 2015

1.2.2 Pens (including Ballpoint & Gel Pens, Fountain Pens and Markers/Highlighters)

1.2.3 Pencils/Art Goods (including Wood-cased Pencils, Mechanical Pencils and Art Goods)

1.3 Applications of Writing and Marking Instruments

1.3.1 Writing and Marking Instruments Consumption Market Share by Application in 2015

1.3.2 Personal Use

1.3.3 Commercial Use

1.4 China Market Size (Value) of Writing and Marking Instruments (2011-2021)

1.5 China Writing and Marking Instruments Status and Outlook

1.6 Government Policies

2 China Writing and Marking Instruments Market Competition by Manufacturers

2.1 China Writing and Marking Instruments Capacity, Production and Share by Manufacturers (2015 and 2016)

2.2 China Writing and Marking Instruments Revenue and Share by Manufacturers (2015 and 2016)

2.3 China Writing and Marking Instruments Average Price by Manufacturers (2015 and 2016)

2.4 Manufacturers Writing and Marking Instruments Manufacturing Base Distribution, Sales Area, Product Type

2.5 Writing and Marking Instruments Market Competitive Situation and Trends

2.5.1 Writing and Marking Instruments Market Concentration Rate

2.5.2 Writing and Marking Instruments Market Share of Top 3 and Top 5 Manufacturers

3 China Writing and Marking Instruments Manufacturers Profiles/Analysis

3.1 Macro

3.1.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.1.2 Writing and Marking Instruments Product Type, Application and Specification

3.1.2.1 Pens (including Ballpoint & Gel Pens, Fountain Pens and Markers/Highlighters)

3.1.2.2 Pencils/Art Goods (including Wood-cased Pencils, Mechanical Pencils and Art Goods)

3.1.3 Macro Writing and Marking Instruments Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.1.4 Main Business/Business Overview

3.2 Chunghwa

3.2.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.2.2 Writing and Marking Instruments Product Type, Application and Specification

3.2.2.1 Pens (including Ballpoint & Gel Pens, Fountain Pens and Markers/Highlighters)

3.2.2.2 Pencils/Art Goods (including Wood-cased Pencils, Mechanical Pencils and Art Goods)

3.2.3 Chunghwa 115 Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.2.4 Main Business/Business Overview

3.3 COVRBET

3.3.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.3.2 Writing and Marking Instruments Product Type, Application and Specification

3.3.2.1 Pens (including Ballpoint & Gel Pens, Fountain Pens and Markers/Highlighters)

3.3.2.2 Pencils/Art Goods (including Wood-cased Pencils, Mechanical Pencils and Art Goods)

3.3.3 COVRBET 129 Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.3.4 Main Business/Business Overview

3.4 M & G

3.4.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.4.2 Writing and Marking Instruments Product Type, Application and Specification

3.4.2.1 Pens (including Ballpoint & Gel Pens, Fountain Pens and Markers/Highlighters)

3.4.2.2 Pencils/Art Goods (including Wood-cased Pencils, Mechanical Pencils and Art Goods)

3.4.3 M & G Jan Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.4.4 Main Business/Business Overview

3.5 Mitsubishi

3.5.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.5.2 Writing and Marking Instruments Product Type, Application and Specification

3.5.2.1 Pens (including Ballpoint & Gel Pens, Fountain Pens and Markers/Highlighters)

3.5.2.2 Pencils/Art Goods (including Wood-cased Pencils, Mechanical Pencils and Art Goods)

3.5.3 Mitsubishi Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.5.4 Main Business/Business Overview

3.6 Truecolor

3.6.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.6.2 Writing and Marking Instruments Product Type, Application and Specification

3.6.2.1 Pens (including Ballpoint & Gel Pens, Fountain Pens and Markers/Highlighters)

3.6.2.2 Pencils/Art Goods (including Wood-cased Pencils, Mechanical Pencils and Art Goods)

3.6.3 Truecolor Million USD Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.6.4 Main Business/Business Overview

3.7 SAKURA

3.7.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.7.2 Writing and Marking Instruments Product Type, Application and Specification

3.7.2.1 Pens (including Ballpoint & Gel Pens, Fountain Pens and Markers/Highlighters)

3.7.2.2 Pencils/Art Goods (including Wood-cased Pencils, Mechanical Pencils and Art Goods)

3.7.3 SAKURA Consumer Goods Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.7.4 Main Business/Business Overview

3.8 Deli

3.8.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.8.2 Writing and Marking Instruments Product Type, Application and Specification

3.8.2.1 Pens (including Ballpoint & Gel Pens, Fountain Pens and Markers/Highlighters)

3.8.2.2 Pencils/Art Goods (including Wood-cased Pencils, Mechanical Pencils and Art Goods)

3.8.3 Deli Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.8.4 Main Business/Business Overview

3.9 Disney

3.9.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.9.2 Writing and Marking Instruments Product Type, Application and Specification

3.9.2.1 Pens (including Ballpoint & Gel Pens, Fountain Pens and Markers/Highlighters)

3.9.2.2 Pencils/Art Goods (including Wood-cased Pencils, Mechanical Pencils and Art Goods)

3.9.3 Disney Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.9.4 Main Business/Business Overview

3.10 Zebra

3.10.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.10.2 Writing and Marking Instruments Product Type, Application and Specification

3.10.2.1 Pens (including Ballpoint & Gel Pens, Fountain Pens and Markers/Highlighters)

3.10.2.2 Pencils/Art Goods (including Wood-cased Pencils, Mechanical Pencils and Art Goods)

3.10.3 Zebra Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.10.4 Main Business/Business Overview

3.11 Tombow

3.12 STAEDTLER

3.13 Montblanc

3.14 Pelikan

3.15 Lamy

3.16 Schneider

3.17 Parker

3.18 Sheaffer?

3.19 Pilot?

3.20 Platinum ?

3.21 Hero

4 China Writing and Marking Instruments Capacity, Production, Revenue, Consumption, Export and Import (2011-2016)

4.1 China Writing and Marking Instruments Capacity, Production and Growth (2011-2016)

4.2 China Writing and Marking Instruments Revenue and Growth (2011-2016)

4.3 China Writing and Marking Instruments Production, Consumption, Export and Import (2011-2016)

5 China Writing and Marking Instruments Production, Revenue (Value), Price Trend by Type

5.1 China Writing and Marking Instruments Production and Market Share by Type (2011-2016)

5.2 China Writing and Marking Instruments Revenue and Market Share by Type (2011-2016)

5.3 China Writing and Marking Instruments Price by Type (2011-2016)

5.4 China Writing and Marking Instruments Production Growth by Type (2011-2016)

6 China Writing and Marking Instruments Market Analysis by Application

6.1 China Writing and Marking Instruments Consumption and Market Share by Application (2011-2016)

6.2 China Writing and Marking Instruments Consumption Growth Rate by Application (2011-2016)

6.3 Market Drivers and Opportunities

6.3.1 Potential Application

6.3.2 Emerging Markets/Countries

7 ChinaWriting and Marking Instruments Market Analysis by Regions (Provinces)

7.1 China Writing and Marking Instruments Production, Production Value and Price by Regions (Provinces)(2011-2016)

7.1.1 China Writing and Marking Instruments Production and Market Share by Regions (Provinces)(2011-2016)

7.1.2 China Writing and Marking Instruments Production Value and Market Share by Regions (Provinces)(2011-2016)

7.1.3 China Writing and Marking Instruments Sales Price by Regions (Provinces)(2011-2016)

7.2 China Writing and Marking Instruments Consumption by Regions (Provinces)(2011-2016)

7.3 China Writing and Marking Instruments Production, Consumption, Export and Import (2011-2016)

8 Writing and Marking Instruments Manufacturing Cost Analysis

8.1 Writing and Marking Instruments Key Raw Materials Analysis

8.1.1 Key Raw Materials

8.1.2 Price Trend of Key Raw Materials

8.1.3 Key Suppliers of Raw Materials

8.1.4 Market Concentration Rate of Raw Materials

8.2 Proportion of Manufacturing Cost Structure

8.2.1 Raw Materials

8.2.2 Labor Cost

8.2.3 Manufacturing Expenses

8.3 Manufacturing Process Analysis of Writing and Marking Instruments

9 Industrial Chain, Sourcing Strategy and Downstream Buyers

9.1 Writing and Marking Instruments Industrial Chain Analysis

9.2 Upstream Raw Materials Sourcing

9.3 Raw Materials Sources of Writing and Marking Instruments Major Manufacturers in 2015

9.4 Downstream Buyers

10 Marketing Strategy Analysis, Distributors/Traders

10.1 Marketing Channel

10.1.1 Direct Marketing

10.1.2 Indirect Marketing

10.1.3 Marketing Channel Development Trend

10.2 Market Positioning

10.2.1 Pricing Strategy

10.2.2 Brand Strategy

10.2.3 Target Client

10.3 Distributors/Traders List

11 Market Effect Factors Analysis

11.1 Technology Progress/Risk

11.1.1 Substitutes Threat

11.1.2 Technology Progress in Related Industry

11.2 Consumer Needs/Customer Preference Change

11.3 Economic/Political Environmental Change

12 China Writing and Marking Instruments Market Forecast (2016-2021)

12.1 China Writing and Marking Instruments Capacity, Production, Revenue Forecast (2016-2021)

12.2 China Writing and Marking Instruments Production, Import, Export and Consumption Forecast (2016-2021)

12.3 China Writing and Marking Instruments Production Forecast by Type (2016-2021)

12.4 China Writing and Marking Instruments Consumption Forecast by Application (2016-2021)

12.5 China Writing and Marking Instruments Production, Consumption, Import and Export Forecast by Regions (Provinces)(2016-2021)

12.5.1 China Writing and Marking Instruments Production Forecast by Regions (Provinces)(2016-2021)

12.5.2 China Writing and Marking Instruments Consumption Forecast by Regions (Provinces)(2016-2021)

12.5.3 China Writing and Marking Instruments Production, Consumption, Import and Export Forecast by Regions (Provinces)(2016-2021)

12.6 Writing and Marking Instruments Price Forecast (2016-2021)

13 Research Findings and Conclusion

14 Appendix

Methodology

Analyst Introduction

Data Source

Figure Picture of Writing and Marking Instruments

Figure China Production Market Share of Writing and Marking Instruments by Type in 2015

Figure Product Picture of Pens (including Ballpoint & Gel Pens, Fountain Pens and Markers/Highlighters)

Table Major Manufacturers of Pens (including Ballpoint & Gel Pens, Fountain Pens and Markers/Highlighters)

Figure Product Picture of Pencils/Art Goods (including Wood-cased Pencils, Mechanical Pencils and Art Goods)

Table Major Manufacturers of Pencils/Art Goods (including Wood-cased Pencils, Mechanical Pencils and Art Goods)

Table Writing and Marking Instruments Consumption Market Share by Application in 2015

Figure Personal Use Examples

Figure Commercial Use Examples

Figure China Writing and Marking Instruments Revenue (Million USD) and Growth Rate (2011-2021)

Table China Writing and Marking Instruments Capacity of Key Manufacturers (2015 and 2016)

Table China Writing and Marking Instruments Capacity Market Share of Key Manufacturers (2015 and 2016)

Figure China Writing and Marking Instruments Capacity of Key Manufacturers in 2015

Figure China Writing and Marking Instruments Capacity of Key Manufacturers in 2016

Table China Writing and Marking Instruments Production of Key Manufacturers (2015 and 2016)

Table China Writing and Marking Instruments Production Share by Manufacturers (2015 and 2016)

Figure 2015 Writing and Marking Instruments Production Share by Manufacturers

Figure 2016 Writing and Marking Instruments Production Share by Manufacturers

Table China Writing and Marking Instruments Revenue (Million USD) by Manufacturers (2015 and 2016)

Table China Writing and Marking Instruments Revenue Share by Manufacturers (2015 and 2016)

Table 2015 China Writing and Marking Instruments Revenue Share by Manufacturers

Table 2016 China Writing and Marking Instruments Revenue Share by Manufacturers

Table China Market Writing and Marking Instruments Average Price of Key Manufacturers (2015 and 2016)

Figure China Market Writing and Marking Instruments Average Price of Key Manufacturers in 2015

Table Manufacturers Writing and Marking Instruments Manufacturing Base Distribution and Sales Area

Table Manufacturers Writing and Marking Instruments Product Type

Figure Writing and Marking Instruments Market Share of Top 3 Manufacturers

Figure Writing and Marking Instruments Market Share of Top 5 Manufacturers

Table Macro Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Macro Writing and Marking Instruments Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure Macro Writing and Marking Instruments Market Share (2011-2016)

Table Chunghwa Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Chunghwa Writing and Marking Instruments Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure Chunghwa Writing and Marking Instruments Market Share (2011-2016)

Table COVRBET Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table COVRBET Writing and Marking Instruments Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure COVRBET Writing and Marking Instruments Market Share (2011-2016)

Table M & G Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table M & G Writing and Marking Instruments Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure M & G Writing and Marking Instruments Market Share (2011-2016)

Table Mitsubishi Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Mitsubishi Writing and Marking Instruments Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure Mitsubishi Writing and Marking Instruments Market Share (2011-2016)

Table Truecolor Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Truecolor Writing and Marking Instruments Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure Truecolor Writing and Marking Instruments Market Share (2011-2016)

Table SAKURA Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table SAKURA Writing and Marking Instruments Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure SAKURA Writing and Marking Instruments Market Share (2011-2016)

Table Deli Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Deli Writing and Marking Instruments Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure Deli Writing and Marking Instruments Market Share (2011-2016)

Table Disney Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Disney Writing and Marking Instruments Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure Disney Writing and Marking Instruments Market Share (2011-2016)

Table Zebra Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Zebra Writing and Marking Instruments Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure Zebra Writing and Marking Instruments Market Share (2011-2016)

Table Tombow Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table STAEDTLER Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Montblanc Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Pelikan Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Lamy Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Schneider Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Parker Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Sheaffer? Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Pilot? Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Platinum ? Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Hero Basic Information, Manufacturing Base, Sales Area and Its Competitors

Figure China Writing and Marking Instruments Capacity, Production and Growth (2011-2016)

Figure China Writing and Marking Instruments Revenue (Million USD) and Growth (2011-2016)

Table China Writing and Marking Instruments Production, Consumption, Export and Import (2011-2016)

Table China Writing and Marking Instruments Production by Type (2011-2016)

Table China Writing and Marking Instruments Production Share by Type (2011-2016)

Figure Production Market Share of Writing and Marking Instruments by Type (2011-2016)

Figure 2015 Production Market Share of Writing and Marking Instruments by Type

Table China Writing and Marking Instruments Revenue by Type (2011-2016)

Table China Writing and Marking Instruments Revenue Share by Type (2011-2016)

Figure Production Revenue Share of Writing and Marking Instruments by Type (2011-2016)

Figure 2015 Revenue Market Share of Writing and Marking Instruments by Type

Table China Writing and Marking Instruments Price by Type (2011-2016)

Figure China Writing and Marking Instruments Production Growth by Type (2011-2016)

Table China Writing and Marking Instruments Consumption by Application (2011-2016)

Table China Writing and Marking Instruments Consumption Market Share by Application (2011-2016)

Figure China Writing and Marking Instruments Consumption Market Share by Application in 2015

Table China Writing and Marking Instruments Consumption Growth Rate by Application (2011-2016)

Figure China Writing and Marking Instruments Consumption Growth Rate by Application (2011-2016)

Table China Writing and Marking Instruments Production by Regions (Provinces)(2011-2016)

Table China Writing and Marking Instruments Production Market Share by Regions (Provinces)(2011-2016)

Table China Writing and Marking Instruments Production Value by Regions (Provinces)(2011-2016)

Table China Writing and Marking Instruments Production Value Market Share by Regions (Provinces)(2011-2016)

Table China Writing and Marking Instruments Sales Price by Regions (Provinces)(2011-2016)

Table China Writing and Marking Instruments Consumption by Regions (Provinces)(2011-2016)

Table China Writing and Marking Instruments Consumption Market Share by Regions (Provinces)(2011-2016)

Table China Writing and Marking Instruments Production, Consumption, Export and Import (2011-2016)

Table Production Base and Market Concentration Rate of Raw Material

Figure Price Trend of Key Raw Materials

Table Key Suppliers of Raw Materials

Figure Manufacturing Cost Structure of Writing and Marking Instruments

Figure Manufacturing Process Analysis of Writing and Marking Instruments

Figure Writing and Marking Instruments Industrial Chain Analysis

Table Raw Materials Sources of Writing and Marking Instruments Major Manufacturers in 2015

Table Major Buyers of Writing and Marking Instruments

Table Distributors/Traders List

Figure China Writing and Marking Instruments Capacity, Production and Growth Rate Forecast (2016-2021)

Figure China Writing and Marking Instruments Revenue and Growth Rate Forecast (2016-2021)

Table China Writing and Marking Instruments Production, Import, Export and Consumption Forecast (2016-2021)

Table China Writing and Marking Instruments Production Forecast by Type (2016-2021)

Table China Writing and Marking Instruments Consumption Forecast by Application (2016-2021)

Table China Writing and Marking Instruments Production Forecast by Regions (Provinces)(2016-2021)

Table China Writing and Marking Instruments Consumption Forecast by Regions (Provinces)(2016-2021)

Table China Writing and Marking Instruments Production, Consumption, Import and Export Forecast by Regions (Provinces)(2016-2021)