China Mouse Market Research Report 2017

1 Mouse Overview

1.1 Product Overview and Scope of Mouse

1.2 Classification of Mouse by Product Category

1.2.1 China Mouse Sales (K Units) Comparison by Types (2012-2022)

1.2.2 China Mouse Sales (K Units) Market Share by Types in 2016

1.2.3 By Connection Method(Wired, Bluetooth)

1.2.4 By Size(Less than 100mm, 100mm-120mm, 121mm-130mm, greater than 130mm)

1.2.5 By Product Type(Ergonomic mouse, charging mouse, optical mouse, office mouse, magic mouse, gaming mouse, presenter, laser mouse, trackball, mute mouse)

1.2.6 By Game Performance(Entry level, fever level, ashes level)

1.2.7 By Features(Left hand for the type, matte material, skin material, mirror material)

1.3 China Mouse Market by Applications/End Users

1.3.1 China Mouse Sales (K Units) and Market Share Comparison by Applications (2012-2022)

1.3.2 Home

1.3.3 Commercial

1.4 China Mouse Market by Regions

1.4.1 China Mouse Market Size (Million USD) Comparison by Regions (2012-2022)

1.4.2 South China Mouse Status and Prospect (2012-2022)

1.4.3 East China Mouse Status and Prospect (2012-2022)

1.4.4 Southwest China Mouse Status and Prospect (2012-2022)

1.4.5 Northeast China Mouse Status and Prospect (2012-2022)

1.4.6 North China Mouse Status and Prospect (2012-2022)

1.4.7 Central China Mouse Status and Prospect (2012-2022)

1.5 China Market Size (Sales and Revenue) of Mouse (2012-2022)

1.5.1 China Mouse Sales (K Units) and Growth Rate (%) (2012-2022)

1.5.2 China Mouse Revenue (Million USD) and Growth Rate (2012-2022)

2 China Mouse Market Competition by Players/Manufacturers

2.1 China Mouse Sales and Market Share of Key Players/Manufacturers (2012-2017)

2.2 China Mouse Revenue and Share by Players/Manufacturers (2012-2017)

2.3 China Mouse Average Price (K Units) by Players/Manufacturers (2012-2017)

2.4 China Mouse Market Competitive Situation and Trends

2.4.1 China Mouse Market Concentration Rate

2.4.2 China Mouse Market Share of Top 3 and Top 5 Players/Manufacturers

2.4.3 Mergers & Acquisitions, Expansion in China Market

2.5 China Players/Manufacturers Mouse Manufacturing Base Distribution, Sales Area, Product Types

3 China Mouse Sales and Revenue by Regions (2012-2017)

3.1 China Mouse Sales (K Units) and Market Share by Regions (2012-2017)

3.2 China Mouse Revenue (Million USD) and Market Share by Regions (2012-2017)

3.3 China Mouse Price (K Units) by Regions (2012-2017)

4 China Mouse Sales and Revenue by Type/ Product Category (2012-2017)

4.1 China Mouse Sales (K Units) and Market Share by Type/ Product Category (2012-2017)

4.2 China Mouse Revenue (Million USD) and Market Share by Type (2012-2017)

4.3 China Mouse Price (K Units) by Type (2012-2017)

4.4 China Mouse Sales Growth Rate (%) (%) by Type (2012-2017)

5 China Mouse Sales by Application (2012-2017)

5.1 China Mouse Sales (K Units) and Market Share by Applications (2012-2017)

5.2 China Mouse Sales Growth Rate (%) (%) by Applications (2012-2017)

5.3 Market Drivers and Opportunities

6 China Mouse Players/Manufacturers Profiles and Sales Data

6.1 Logitech

6.1.1 Company Basic Information, Manufacturing Base and Competitors

6.1.2 Mouse Product Category, Application and Specification

6.1.2.1 Product A

6.1.2.2 Product B

6.1.3 Logitech Mouse Sales (K Units), Revenue (Million USD), Price (K Units) and Gross Margin (%) (2012-2017)

6.1.4 Main Business/Business Overview

6.2 Razer

6.2.1 Company Basic Information, Manufacturing Base and Competitors

6.2.2 Mouse Product Category, Application and Specification

6.2.2.1 Product A

6.2.2.2 Product B

6.2.3 Razer Mouse Sales (K Units), Revenue (Million USD), Price (K Units) and Gross Margin (%) (2012-2017)

6.2.4 Main Business/Business Overview

6.3 Microsoft

6.3.1 Company Basic Information, Manufacturing Base and Competitors

6.3.2 Mouse Product Category, Application and Specification

6.3.2.1 Product A

6.3.2.2 Product B

6.3.3 Microsoft Mouse Sales (K Units), Revenue (Million USD), Price (K Units) and Gross Margin (%) (2012-2017)

6.3.4 Main Business/Business Overview

6.4 Rapoo

6.4.1 Company Basic Information, Manufacturing Base and Competitors

6.4.2 Mouse Product Category, Application and Specification

6.4.2.1 Product A

6.4.2.2 Product B

6.4.3 Rapoo Mouse Sales (K Units), Revenue (Million USD), Price (K Units) and Gross Margin (%) (2012-2017)

6.4.4 Main Business/Business Overview

6.5 SteelSeries

6.5.1 Company Basic Information, Manufacturing Base and Competitors

6.5.2 Mouse Product Category, Application and Specification

6.5.2.1 Product A

6.5.2.2 Product B

6.5.3 SteelSeries Mouse Sales (K Units), Revenue (Million USD), Price (K Units) and Gross Margin (%) (2012-2017)

6.5.4 Main Business/Business Overview

6.6 A4TECH

6.6.1 Company Basic Information, Manufacturing Base and Competitors

6.6.2 Mouse Product Category, Application and Specification

6.6.2.1 Product A

6.6.2.2 Product B

6.6.3 A4TECH Mouse Sales (K Units), Revenue (Million USD), Price (K Units) and Gross Margin (%) (2012-2017)

6.6.4 Main Business/Business Overview

6.7 DAERYOU

6.7.1 Company Basic Information, Manufacturing Base and Competitors

6.7.2 Mouse Product Category, Application and Specification

6.7.2.1 Product A

6.7.2.2 Product B

6.7.3 DAERYOU Mouse Sales (K Units), Revenue (Million USD), Price (K Units) and Gross Margin (%) (2012-2017)

6.7.4 Main Business/Business Overview

6.8 MI

6.8.1 Company Basic Information, Manufacturing Base and Competitors

6.8.2 Mouse Product Category, Application and Specification

6.8.2.1 Product A

6.8.2.2 Product B

6.8.3 MI Mouse Sales (K Units), Revenue (Million USD), Price (K Units) and Gross Margin (%) (2012-2017)

6.8.4 Main Business/Business Overview

6.9 BINGBAO

6.9.1 Company Basic Information, Manufacturing Base and Competitors

6.9.2 Mouse Product Category, Application and Specification

6.9.2.1 Product A

6.9.2.2 Product B

6.9.3 BINGBAO Mouse Sales (K Units), Revenue (Million USD), Price (K Units) and Gross Margin (%) (2012-2017)

6.9.4 Main Business/Business Overview

6.10 Fuhlen

6.10.1 Company Basic Information, Manufacturing Base and Competitors

6.10.2 Mouse Product Category, Application and Specification

6.10.2.1 Product A

6.10.2.2 Product B

6.10.3 Fuhlen Mouse Sales (K Units), Revenue (Million USD), Price (K Units) and Gross Margin (%) (2012-2017)

6.10.4 Main Business/Business Overview

6.11 USCORSAIR

6.12 AULA

6.13 E-3LUE

6.14 AJAZZ

6.15 Taidu

6.16 DELL

6.17 Lenovo

6.18 INSIST

6.19 BenQ

6.20 Sunt

6.21 ThundeRobot

6.22 Motospeed

6.23 EWEADN

6.24 KAIDIWEI

6.25 I-rocks

6.26 Newmen

6.27 Alienware

6.28 TASU

6.29 SANGEE

6.30 FAMOR

7 Mouse Manufacturing Cost Analysis

7.1 Mouse Key Raw Materials Analysis

7.1.1 Key Raw Materials

7.1.2 Price Trend of Key Raw Materials

7.1.3 Key Suppliers of Raw Materials

7.1.4 Market Concentration Rate of Raw Materials

7.2 Proportion of Manufacturing Cost Structure

7.2.1 Raw Materials

7.2.2 Labor Cost

7.2.3 Manufacturing Expenses

7.3 Manufacturing Process Analysis of Mouse

8 Industrial Chain, Sourcing Strategy and Downstream Buyers

8.1 Mouse Industrial Chain Analysis

8.2 Upstream Raw Materials Sourcing

8.3 Raw Materials Sources of Mouse Major Players/Manufacturers in 2015

8.4 Downstream Buyers

9 Marketing Strategy Analysis, Distributors/Traders

9.1 Marketing Channel

9.1.1 Direct Marketing

9.1.2 Indirect Marketing

9.1.3 Marketing Channel Development Trend

9.2 Market Positioning

9.2.1 Pricing Strategy

9.2.2 Brand Strategy

9.2.3 Target Client

9.3 Distributors/Traders List

10 Market Effect Factors Analysis

10.1 Technology Progress/Risk

10.1.1 Substitutes Threat

10.1.2 Technology Progress in Related Industry

10.2 Consumer Needs/Customer Preference Change

10.3 Economic/Political Environmental Change

11 China Mouse Market Size (Sales and Revenue) Forecast (2017-2022)

11.1 China Mouse Sales (K Units), Revenue (Million USD) Forecast (2017-2022)

11.2 China Mouse Sales (K Units) Forecast by Type (2017-2022)

11.3 China Mouse Sales (K Units) Forecast by Application (2017-2022)

11.4 China Mouse Sales (K Units) Forecast by Regions (2017-2022)

12 Research Findings and Conclusion

13 Methodology and Data Source

13.1 Methodology/Research Approach

13.1.1 Research Programs/Design

13.1.2 Market Size Estimation

13.1.3 Market Breakdown and Data Triangulation

13.2 Data Source

13.2.1 Secondary Sources

13.2.2 Primary Sources

13.3 Disclaimer

13.4 Author List