China Mobile Ad Spending Market Research Report 2017

China Mobile Ad Spending Market Research Report 2017

1 Mobile Ad Spending Market Overview

1.1 Product Overview and Scope of Mobile Ad Spending

1.2 Mobile Ad Spending Segment by Type

1.2.1 China Production Market Share of Mobile Ad Spending Type in 2015

1.2.2 Search ads

1.2.3 Display ads

1.2.4 SMS ads

1.3 Applications of Mobile Ad Spending

1.3.1 Mobile Ad Spending Consumption Market Share by Application in 2015

1.3.2 Smart phones

1.3.3 Tablet devices

1.3.4 Other

1.4 China Market Size (Value) of Mobile Ad Spending (2011-2021)

1.5 China Mobile Ad Spending Status and Outlook

1.6 Government Policies

2 China Mobile Ad Spending Market Competition by Manufacturers

2.1 China Mobile Ad Spending Capacity, Production and Share by Manufacturers (2015 and 2016)

2.2 China Mobile Ad Spending Revenue and Share by Manufacturers (2015 and 2016)

2.3 China Mobile Ad Spending Average Price by Manufacturers (2015 and 2016)

2.4 Manufacturers Mobile Ad Spending Manufacturing Base Distribution, Sales Area, Product Type

2.5 Mobile Ad Spending Market Competitive Situation and Trends

2.5.1 Mobile Ad Spending Market Concentration Rate

2.5.2 Mobile Ad Spending Market Share of Top 3 and Top 5 Manufacturers

3 China Mobile Ad Spending Manufacturers Profiles/Analysis

3.1 AdMob

3.1.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.1.2 Mobile Ad Spending Product Type, Application and Specification

3.1.2.1 Search ads

3.1.2.2 Display ads

3.1.3 AdMob Mobile Ad Spending Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.1.4 Main Business/Business Overview

3.2 Chartboost

3.2.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.2.2 Mobile Ad Spending Product Type, Application and Specification

3.2.2.1 Search ads

3.2.2.2 Display ads

3.2.3 Chartboost 114 Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.2.4 Main Business/Business Overview

3.3 Flurry

3.3.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.3.2 Mobile Ad Spending Product Type, Application and Specification

3.3.2.1 Search ads

3.3.2.2 Display ads

3.3.3 Flurry 119 Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.3.4 Main Business/Business Overview

3.4 InMobi

3.4.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.4.2 Mobile Ad Spending Product Type, Application and Specification

3.4.2.1 Search ads

3.4.2.2 Display ads

3.4.3 InMobi Jan Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.4.4 Main Business/Business Overview

3.5 Millennial Media

3.5.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.5.2 Mobile Ad Spending Product Type, Application and Specification

3.5.2.1 Search ads

3.5.2.2 Display ads

3.5.3 Millennial Media Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.5.4 Main Business/Business Overview

3.6 MoPub

3.6.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.6.2 Mobile Ad Spending Product Type, Application and Specification

3.6.2.1 Search ads

3.6.2.2 Display ads

3.6.3 MoPub Million USD Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.6.4 Main Business/Business Overview

3.7 Pandora Media

3.7.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.7.2 Mobile Ad Spending Product Type, Application and Specification

3.7.2.1 Search ads

3.7.2.2 Display ads

3.7.3 Pandora Media Service Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.7.4 Main Business/Business Overview

3.8 Amobee

3.8.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.8.2 Mobile Ad Spending Product Type, Application and Specification

3.8.2.1 Search ads

3.8.2.2 Display ads

3.8.3 Amobee Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.8.4 Main Business/Business Overview

3.9 Baidu

3.9.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.9.2 Mobile Ad Spending Product Type, Application and Specification

3.9.2.1 Search ads

3.9.2.2 Display ads

3.9.3 Baidu Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.9.4 Main Business/Business Overview

3.10 Byyd

3.10.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.10.2 Mobile Ad Spending Product Type, Application and Specification

3.10.2.1 Search ads

3.10.2.2 Display ads

3.10.3 Byyd Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.10.4 Main Business/Business Overview

3.11 Google

3.12 HasOffers

3.13 iAd

3.14 Kiip

3.15 Matomy Media

3.16 Mobile Network

4 China Mobile Ad Spending Capacity, Production, Revenue, Consumption, Export and Import (2011-2016)

4.1 China Mobile Ad Spending Capacity, Production and Growth (2011-2016)

4.2 China Mobile Ad Spending Revenue and Growth (2011-2016)

4.3 China Mobile Ad Spending Production, Consumption, Export and Import (2011-2016)

5 China Mobile Ad Spending Production, Revenue (Value), Price Trend by Type

5.1 China Mobile Ad Spending Production and Market Share by Type (2011-2016)

5.2 China Mobile Ad Spending Revenue and Market Share by Type (2011-2016)

5.3 China Mobile Ad Spending Price by Type (2011-2016)

5.4 China Mobile Ad Spending Production Growth by Type (2011-2016)

6 China Mobile Ad Spending Market Analysis by Application

6.1 China Mobile Ad Spending Consumption and Market Share by Application (2011-2016)

6.2 China Mobile Ad Spending Consumption Growth Rate by Application (2011-2016)

6.3 Market Drivers and Opportunities

6.3.1 Potential Application

6.3.2 Emerging Markets/Countries

7 ChinaMobile Ad Spending Market Analysis by Regions (Provinces)

7.1 China Mobile Ad Spending Production, Production Value and Price by Regions (Provinces)(2011-2016)

7.1.1 China Mobile Ad Spending Production and Market Share by Regions (Provinces)(2011-2016)

7.1.2 China Mobile Ad Spending Production Value and Market Share by Regions (Provinces)(2011-2016)

7.1.3 China Mobile Ad Spending Sales Price by Regions (Provinces)(2011-2016)

7.2 China Mobile Ad Spending Consumption by Regions (Provinces)(2011-2016)

7.3 China Mobile Ad Spending Production, Consumption, Export and Import (2011-2016)

8 Mobile Ad Spending Manufacturing Cost Analysis

8.1 Mobile Ad Spending Key Raw Materials Analysis

8.1.1 Key Raw Materials

8.1.2 Price Trend of Key Raw Materials

8.1.3 Key Suppliers of Raw Materials

8.1.4 Market Concentration Rate of Raw Materials

8.2 Proportion of Manufacturing Cost Structure

8.2.1 Raw Materials

8.2.2 Labor Cost

8.2.3 Manufacturing Expenses

8.3 Manufacturing Process Analysis of Mobile Ad Spending

9 Industrial Chain, Sourcing Strategy and Downstream Buyers

9.1 Mobile Ad Spending Industrial Chain Analysis

9.2 Upstream Raw Materials Sourcing

9.3 Raw Materials Sources of Mobile Ad Spending Major Manufacturers in 2015

9.4 Downstream Buyers

10 Marketing Strategy Analysis, Distributors/Traders

10.1 Marketing Channel

10.1.1 Direct Marketing

10.1.2 Indirect Marketing

10.1.3 Marketing Channel Development Trend

10.2 Market Positioning

10.2.1 Pricing Strategy

10.2.2 Brand Strategy

10.2.3 Target Client

10.3 Distributors/Traders List

11 Market Effect Factors Analysis

11.1 Technology Progress/Risk

11.1.1 Substitutes Threat

11.1.2 Technology Progress in Related Industry

11.2 Consumer Needs/Customer Preference Change

11.3 Economic/Political Environmental Change

12 China Mobile Ad Spending Market Forecast (2016-2021)

12.1 China Mobile Ad Spending Capacity, Production, Revenue Forecast (2016-2021)

12.2 China Mobile Ad Spending Production, Import, Export and Consumption Forecast (2016-2021)

12.3 China Mobile Ad Spending Production Forecast by Type (2016-2021)

12.4 China Mobile Ad Spending Consumption Forecast by Application (2016-2021)

12.5 China Mobile Ad Spending Production, Consumption, Import and Export Forecast by Regions (Provinces)(2016-2021)

12.5.1 China Mobile Ad Spending Production Forecast by Regions (Provinces)(2016-2021)

12.5.2 China Mobile Ad Spending Consumption Forecast by Regions (Provinces)(2016-2021)

12.5.3 China Mobile Ad Spending Production, Consumption, Import and Export Forecast by Regions (Provinces)(2016-2021)

12.6 Mobile Ad Spending Price Forecast (2016-2021)

13 Research Findings and Conclusion

14 Appendix

Methodology

Analyst Introduction

Data Source

Figure Picture of Mobile Ad Spending

Figure China Production Market Share of Mobile Ad Spending by Type in 2015

Figure Product Picture of Search ads

Table Major Manufacturers of Search ads

Figure Product Picture of Display ads

Table Major Manufacturers of Display ads

Figure Product Picture of SMS ads

Table Major Manufacturers of SMS ads

Table Mobile Ad Spending Consumption Market Share by Application in 2015

Figure Smart phones Examples

Figure Tablet devices Examples

Figure Other Examples

Figure China Mobile Ad Spending Revenue (Million USD) and Growth Rate (2011-2021)

Table China Mobile Ad Spending Capacity of Key Manufacturers (2015 and 2016)

Table China Mobile Ad Spending Capacity Market Share of Key Manufacturers (2015 and 2016)

Figure China Mobile Ad Spending Capacity of Key Manufacturers in 2015

Figure China Mobile Ad Spending Capacity of Key Manufacturers in 2016

Table China Mobile Ad Spending Production of Key Manufacturers (2015 and 2016)

Table China Mobile Ad Spending Production Share by Manufacturers (2015 and 2016)

Figure 2015 Mobile Ad Spending Production Share by Manufacturers

Figure 2016 Mobile Ad Spending Production Share by Manufacturers

Table China Mobile Ad Spending Revenue (Million USD) by Manufacturers (2015 and 2016)

Table China Mobile Ad Spending Revenue Share by Manufacturers (2015 and 2016)

Table 2015 China Mobile Ad Spending Revenue Share by Manufacturers

Table 2016 China Mobile Ad Spending Revenue Share by Manufacturers

Table China Market Mobile Ad Spending Average Price of Key Manufacturers (2015 and 2016)

Figure China Market Mobile Ad Spending Average Price of Key Manufacturers in 2015

Table Manufacturers Mobile Ad Spending Manufacturing Base Distribution and Sales Area

Table Manufacturers Mobile Ad Spending Product Type

Figure Mobile Ad Spending Market Share of Top 3 Manufacturers

Figure Mobile Ad Spending Market Share of Top 5 Manufacturers

Table AdMob Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table AdMob Mobile Ad Spending Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure AdMob Mobile Ad Spending Market Share (2011-2016)

Table Chartboost Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Chartboost Mobile Ad Spending Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure Chartboost Mobile Ad Spending Market Share (2011-2016)

Table Flurry Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Flurry Mobile Ad Spending Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure Flurry Mobile Ad Spending Market Share (2011-2016)

Table InMobi Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table InMobi Mobile Ad Spending Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure InMobi Mobile Ad Spending Market Share (2011-2016)

Table Millennial Media Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Millennial Media Mobile Ad Spending Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure Millennial Media Mobile Ad Spending Market Share (2011-2016)

Table MoPub Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table MoPub Mobile Ad Spending Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure MoPub Mobile Ad Spending Market Share (2011-2016)

Table Pandora Media Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Pandora Media Mobile Ad Spending Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure Pandora Media Mobile Ad Spending Market Share (2011-2016)

Table Amobee Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Amobee Mobile Ad Spending Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure Amobee Mobile Ad Spending Market Share (2011-2016)

Table Baidu Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Baidu Mobile Ad Spending Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure Baidu Mobile Ad Spending Market Share (2011-2016)

Table Byyd Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Byyd Mobile Ad Spending Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure Byyd Mobile Ad Spending Market Share (2011-2016)

Table Google Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table HasOffers Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table iAd Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Kiip Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Matomy Media Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Mobile Network Basic Information, Manufacturing Base, Sales Area and Its Competitors

Figure China Mobile Ad Spending Capacity, Production and Growth (2011-2016)

Figure China Mobile Ad Spending Revenue (Million USD) and Growth (2011-2016)

Table China Mobile Ad Spending Production, Consumption, Export and Import (2011-2016)

Table China Mobile Ad Spending Production by Type (2011-2016)

Table China Mobile Ad Spending Production Share by Type (2011-2016)

Figure Production Market Share of Mobile Ad Spending by Type (2011-2016)

Figure 2015 Production Market Share of Mobile Ad Spending by Type

Table China Mobile Ad Spending Revenue by Type (2011-2016)

Table China Mobile Ad Spending Revenue Share by Type (2011-2016)

Figure Production Revenue Share of Mobile Ad Spending by Type (2011-2016)

Figure 2015 Revenue Market Share of Mobile Ad Spending by Type

Table China Mobile Ad Spending Price by Type (2011-2016)

Figure China Mobile Ad Spending Production Growth by Type (2011-2016)

Table China Mobile Ad Spending Consumption by Application (2011-2016)

Table China Mobile Ad Spending Consumption Market Share by Application (2011-2016)

Figure China Mobile Ad Spending Consumption Market Share by Application in 2015

Table China Mobile Ad Spending Consumption Growth Rate by Application (2011-2016)

Figure China Mobile Ad Spending Consumption Growth Rate by Application (2011-2016)

Table China Mobile Ad Spending Production by Regions (Provinces)(2011-2016)

Table China Mobile Ad Spending Production Market Share by Regions (Provinces)(2011-2016)

Table China Mobile Ad Spending Production Value by Regions (Provinces)(2011-2016)

Table China Mobile Ad Spending Production Value Market Share by Regions (Provinces)(2011-2016)

Table China Mobile Ad Spending Sales Price by Regions (Provinces)(2011-2016)

Table China Mobile Ad Spending Consumption by Regions (Provinces)(2011-2016)

Table China Mobile Ad Spending Consumption Market Share by Regions (Provinces)(2011-2016)

Table China Mobile Ad Spending Production, Consumption, Export and Import (2011-2016)

Table Production Base and Market Concentration Rate of Raw Material

Figure Price Trend of Key Raw Materials

Table Key Suppliers of Raw Materials

Figure Manufacturing Cost Structure of Mobile Ad Spending

Figure Manufacturing Process Analysis of Mobile Ad Spending

Figure Mobile Ad Spending Industrial Chain Analysis

Table Raw Materials Sources of Mobile Ad Spending Major Manufacturers in 2015

Table Major Buyers of Mobile Ad Spending

Table Distributors/Traders List

Figure China Mobile Ad Spending Capacity, Production and Growth Rate Forecast (2016-2021)

Figure China Mobile Ad Spending Revenue and Growth Rate Forecast (2016-2021)

Table China Mobile Ad Spending Production, Import, Export and Consumption Forecast (2016-2021)

Table China Mobile Ad Spending Production Forecast by Type (2016-2021)

Table China Mobile Ad Spending Consumption Forecast by Application (2016-2021)

Table China Mobile Ad Spending Production Forecast by Regions (Provinces)(2016-2021)

Table China Mobile Ad Spending Consumption Forecast by Regions (Provinces)(2016-2021)

Table China Mobile Ad Spending Production, Consumption, Import and Export Forecast by Regions (Provinces)(2016-2021)