China Frozen Food Industry Report, 2012-2015 released by Sino Market Insight predicts it that the market size of Chinese frozen food industry will amount to RMB 188.5 billion in 2015.
Along with the economic progression and the rise in urbanization rate in China, especially the growing number of urban residents as leading consumers of frozen food provides good opportunities for the development of the industry, with the industrial sales soaring from RMB45.7 billion in 2007 to RMB110.5 billion in 2011, presenting a CAGR of nearly 24.7%.
As the pace of life of urban residents accerates in China at present, the consumption ratio and variety of frozen food in China will be improved substantially (frozen food in China mainly refers to rice and flour categories at present), and at the same time, accompanied by the gradual extention of cold chain business mode towards the second- and third-line cities, there is still a vast room for the development of Chinese frozen food industry in the future.
As far as the frozen rice & flour food is concerned, the products show a high degree of homogenization and product varieties await to be enriched. As the mass consumer goods, the innovation of products is easy for imitation and there is low barrier for accession into the industry. Take dumpling for example, San Quan, Synear and Long Feng cover all lineups of low- and medium-end products and high-end ones, targeting at all consumer groups, while Wanchai dumpling is positioned at the high-end market, with the richest favor among all brands and capable of satisfying the diversifed taste preferences of white-collar workers. By contrast, local regional brand products are just focused on part of varieties, with an insufficient product line.
The report involves six chapters and 73 charts, mainly covering the market scale, competitive landscape and future development tendency of Chinese frozen food manufacturing industry. Also, it highlights the market size and output by region of frozen food segments (frozen rice & flour and frozen acquatic products) and at length introduces the financial indicators of seven leading producers in Chinese frozen food industry as well as their gross margins by region/product and recent developments, etc.
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