According to China Enterprise Management Software Industry Report, 2012 released by SinoMarketInsight, till 2014, the market size of Chinese enterprise management software industry will surpass RMB 25 billion, with an annual growth rate of over 10%.
Management software is a field with the second largest output value in global software industry. In 2010, the market size of ERP software in management software reached as high as USD43 billion, only second to the market size USD60 billion of electronic games and more than the market size USD30.4 billion of Operating Systems. In 2011, the world’s ERP software market size approximated USD46 billion, and the figure is expected to hit USD50.3 billion in 2015.
In China, the value of software has long been underestimated, which causes slow growth for the revenue of software companies. Among top 100 Chinese software companies, the strong ones are mostly the embedded software enterprises such as Huawei, ZTE and Digital China, whose majority of proceeds still come from hardware devices. With regard to IT investment, the software investment only account for 11% of IT investment currently in China, far lower than the global average 21% and the level 27% in the United States, letting alone the services. However, this also shows the room for growth of Chinese management software.
Chinese enterprise management software market can divide into high-end large enterprise management software market and small- and medium-sized enterprise management software market.
The high-end market is dominated by foreign software companies like SAP and Oracle, but large Chinese enterprise management software enterprises have made significant progress in such market, the gap of which with foreign peers being narrowed. Small- and medium-sized enterprise management software market is the field for Chinese enterprise fiercely compete, and the major consumer varieties of small- and medium-sized enterprises (SMEs) range from general ERP, OA system to independent financial management, business flow management and customer relationship management software. Over a decade of development, there have emerged a number of Chinese enterprise management software suppliers represented by Yonyou Software, Kingdee International, Digiwin Software, Inspur Software, etc.
The report involves four chapters and 114 charts covering the development of Chinese enterprise management software industry during 2010-2012 and the operational performance of 12 leaders in the industry.
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