China Connected TV Market Research Report 2016

China Connected TV Market Research Report 2016

1 Connected TV Market Overview

1.1 Product Overview and Scope of Connected TV

1.2 Connected TV Segment by Type

1.2.1 China Production Market Share of Connected TV Type in 2015

1.2.2 50 Inch

1.2.3 32 Inch

1.2.4 42 Inch

1.2.5 55 Inch

1.2.6 39 Inch

1.2.7 40 Inch

1.2.8 48 Inch

1.2.9 46 Inch

1.2.10 47 Inch

1.2.11 Others

1.3 Applications of Connected TV

1.3.1 Connected TV Consumption Market Share by Application in 2015

1.3.2 Game

1.3.3 Education

1.3.4 Life

1.3.5 Tool

1.3.6 News reader

1.3.7 Music

1.3.8 Movie and television

1.3.9 Social networking services

1.3.10 Others

1.4 China Market Size (Value) of Connected TV (2011-2021)

1.5 China Connected TVStatus and Outlook

1.6 Government Policies

2 China Connected TV Market Competition by Manufacturers

2.1 China Connected TV Capacity, Production and Share by Manufacturers (2015 and 2016)

2.2 China Connected TV Revenue and Share by Manufacturers (2015 and 2016)

2.3 China Connected TV Average Price by Manufacturers (2015 and 2016)

2.4 Manufacturers Connected TV Manufacturing Base Distribution, Sales Area, Product Type

2.5 Connected TV Market Competitive Situation and Trends

2.5.1 Connected TV Market Concentration Rate

2.5.2 Connected TV Market Share of Top 3 and Top 5 Manufacturers

3 China Connected TV Manufacturers Profiles/Analysis

3.1 Samsung Electronics

3.1.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.1.2 Connected TV Product Type, Application and Specification

3.1.2.1 Type I

3.1.2.2 Type II

3.1.3 Samsung Electronics Connected TV Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.1.4 Main Business/Business Overview

3.2 LG Electronics

3.2.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.2.2 116 Product Type, Application and Specification

3.2.2.1 Type I

3.2.2.2 Type II

3.2.3 LG Electronics 116 Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.2.4 Main Business/Business Overview

3.3 Sony

3.3.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.3.2 127 Product Type, Application and Specification

3.3.2.1 Type I

3.3.2.2 Type II

3.3.3 Sony 127 Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.3.4 Main Business/Business Overview

3.4 Panasonic

3.4.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.4.2 Oct Product Type, Application and Specification

3.4.2.1 Type I

3.4.2.2 Type II

3.4.3 Panasonic Oct Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.4.4 Main Business/Business Overview

3.5 Sharp

3.5.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.5.2 Product Type, Application and Specification

3.5.2.1 Type I

3.5.2.2 Type II

3.5.3 Sharp Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.5.4 Main Business/Business Overview

3.6 Vizio

3.6.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.6.2 Million USD Product Type, Application and Specification

3.6.2.1 Type I

3.6.2.2 Type II

3.6.3 Vizio Million USD Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.6.4 Main Business/Business Overview

3.7 Toshiba

3.7.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.7.2 Consumer Goods Product Type, Application and Specification

3.7.2.1 Type I

3.7.2.2 Type II

3.7.3 Toshiba Consumer Goods Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.7.4 Main Business/Business Overview

3.8 Hisense

3.8.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.8.2 Product Type, Application and Specification

3.8.2.1 Type I

3.8.2.2 Type II

3.8.3 Hisense Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.8.4 Main Business/Business Overview

3.9 TCL

3.9.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.9.2 Product Type, Application and Specification

3.9.2.1 Type I

3.9.2.2 Type II

3.9.3 TCL Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.9.4 Main Business/Business Overview

3.10 Skyworth

3.10.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.10.2 Product Type, Application and Specification

3.10.2.1 Type I

3.10.2.2 Type II

3.10.3 Skyworth Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.10.4 Main Business/Business Overview

3.11 ChangHong

3.12 KONKA

3.13 Letv

3.14 Philips

4 China Connected TV Capacity, Production, Revenue, Consumption, Export and Import (2011-2016)

4.1 China Connected TV Capacity, Production and Growth (2011-2016)

4.2 China Connected TV Revenue and Growth (2011-2016)

4.3 China Connected TV Production, Consumption, Export and Import (2011-2016)

5 China Connected TV Production, Revenue (Value), Price Trend by Type

5.1 China Connected TV Production and Market Share by Type (2011-2016)

5.2 China Connected TV Revenue and Market Share by Type (2011-2016)

5.3 China Connected TV Price by Type (2011-2016)

5.4 China Connected TV Production Growth by Type (2011-2016)

6 China Connected TV Market Analysis by Application

6.1 China Connected TV Consumption and Market Share by Application (2011-2016)

6.2 China Connected TV Consumption Growth Rate by Application (2011-2016)

6.3 Market Drivers and Opportunities

6.3.1 Potential Application

6.3.2 Emerging Markets/Countries

7 Connected TV Manufacturing Cost Analysis

7.1 Connected TV Key Raw Materials Analysis

7.1.1 Key Raw Materials

7.1.2 Price Trend of Key Raw Materials

7.1.3 Key Suppliers of Raw Materials

7.1.4 Market Concentration Rate of Raw Materials

7.2 Proportion of Manufacturing Cost Structure

7.2.1 Raw Materials

7.2.2 Labor Cost

7.2.3 Manufacturing Expenses

7.3 Manufacturing Process Analysis of Connected TV

8 Industrial Chain, Sourcing Strategy and Downstream Buyers

8.1 Connected TV Industrial Chain Analysis

8.2 Upstream Raw Materials Sourcing

8.3 Raw Materials Sources of Connected TV Major Manufacturers in 2015

8.4 Downstream Buyers

9 Marketing Strategy Analysis, Distributors/Traders

9.1 Marketing Channel

9.1.1 Direct Marketing

9.1.2 Indirect Marketing

9.1.3 Marketing Channel Development Trend

9.2 Market Positioning

9.2.1 Pricing Strategy

9.2.2 Brand Strategy

9.2.3 Target Client

9.3 Distributors/Traders List

10 Market Effect Factors Analysis

10.1 Technology Progress/Risk

10.1.1 Substitutes Threat

10.1.2 Technology Progress in Related Industry

10.2 Consumer Needs/Customer Preference Change

10.3 Economic/Political Environmental Change

11 China Connected TV Market Forecast (2016-2021)

11.1 China Connected TV Capacity, Production, Revenue Forecast (2016-2021)

11.2 China Connected TV Production, Import, Export and Consumption Forecast (2016-2021)

11.3 China Connected TV Production Forecast by Type (2016-2021)

11.4 China Connected TV Consumption Forecast by Application (2016-2021)

11.5 Connected TV Price Forecast (2016-2021)

12 Research Findings and Conclusion

13 Appendix

Author List

Disclosure Section

Research Methodology

Data Source

China Disclaimer

Figure Picture of Connected TV

Figure China Production Market Share of Connected TV by Type in 2015

Figure Product Picture of 50 Inch

Table Major Manufacturers of 50 Inch

Figure Product Picture of 32 Inch

Table Major Manufacturers of 32 Inch

Figure Product Picture of 42 Inch

Table Major Manufacturers of 42 Inch

Figure Product Picture of 55 Inch

Table Major Manufacturers of 55 Inch

Figure Product Picture of 39 Inch

Table Major Manufacturers of 39 Inch

Figure Product Picture of 40 Inch

Table Major Manufacturers of 40 Inch

Figure Product Picture of 48 Inch

Table Major Manufacturers of 48 Inch

Figure Product Picture of 46 Inch

Table Major Manufacturers of 46 Inch

Figure Product Picture of 47 Inch

Table Major Manufacturers of 47 Inch

Figure Product Picture of Others

Table Major Manufacturers of Others

Table Connected TV Consumption Market Share by Application in 2015

Figure Game Examples

Figure Education Examples

Figure Life Examples

Figure Tool Examples

Figure News reader Examples

Figure Music Examples

Figure Movie and television Examples

Figure Social networking services Examples

Figure Others Examples

Figure China Connected TV Revenue (Million USD) and Growth Rate (2011-2021)

Table China Connected TV Capacity of Key Manufacturers (2015 and 2016)

Table China Connected TV Capacity Market Share of Key Manufacturers (2015 and 2016)

Figure China Connected TV Capacity of Key Manufacturers in 2015

Figure China Connected TV Capacity of Key Manufacturers in 2016

Table China Connected TV Production of Key Manufacturers (2015 and 2016)

Table China Connected TV Production Share by Manufacturers (2015 and 2016)

Figure 2015 Connected TV Production Share by Manufacturers

Figure 2016 Connected TV Production Share by Manufacturers

Table China Connected TV Revenue (Million USD) by Manufacturers (2015 and 2016)

Table China Connected TV Revenue Share by Manufacturers (2015 and 2016)

Table 2015 China Connected TV Revenue Share by Manufacturers

Table 2016 China Connected TV Revenue Share by Manufacturers

Table China Market Connected TV Average Price of Key Manufacturers (2015 and 2016)

Figure China Market Connected TV Average Price of Key Manufacturers in 2015

Table Manufacturers Connected TV Manufacturing Base Distribution and Sales Area

Table Manufacturers Connected TV Product Type

Figure Connected TV Market Share of Top 3 Manufacturers

Figure Connected TV Market Share of Top 5 Manufacturers

Table Samsung Electronics Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Samsung Electronics Connected TV Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure Samsung Electronics Connected TV Market Share (2011-2016)

Table LG Electronics Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table LG Electronics Connected TV Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure LG Electronics Connected TV Market Share (2011-2016)

Table Sony Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Sony Connected TV Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure Sony Connected TV Market Share (2011-2016)

Table Panasonic Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Panasonic Connected TV Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure Panasonic Connected TV Market Share (2011-2016)

Table Sharp Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Sharp Connected TV Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure Sharp Connected TV Market Share (2011-2016)

Table Vizio Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Vizio Connected TV Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure Vizio Connected TV Market Share (2011-2016)

Table Toshiba Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Toshiba Connected TV Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure Toshiba Connected TV Market Share (2011-2016)

Table Hisense Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Hisense Connected TV Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure Hisense Connected TV Market Share (2011-2016)

Table TCL Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table TCL Connected TV Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure TCL Connected TV Market Share (2011-2016)

Table Skyworth Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Skyworth Connected TV Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure Skyworth Connected TV Market Share (2011-2016)

Table ChangHong Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table ChangHong Connected TV Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure ChangHong Connected TV Market Share (2011-2016)

Table KONKA Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table KONKA Connected TV Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure KONKA Connected TV Market Share (2011-2016)

Table Letv Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Letv Connected TV Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure Letv Connected TV Market Share (2011-2016)

Table Philips Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Philips Connected TV Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure Philips Connected TV Market Share (2011-2016)

Figure China Connected TV Capacity, Production and Growth (2011-2016)

Figure China Connected TV Revenue (Million USD) and Growth (2011-2016)

Table China Connected TV Production, Consumption, Export and Import (2011-2016)

Table China Connected TV Production by Type (2011-2016)

Table China Connected TV Production Share by Type (2011-2016)

Figure Production Market Share of Connected TV by Type (2011-2016)

Figure 2015 Production Market Share of Connected TV by Type

Table China Connected TV Revenue by Type (2011-2016)

Table China Connected TV Revenue Share by Type (2011-2016)

Figure Production Revenue Share of Connected TV by Type (2011-2016)

Figure 2015 Revenue Market Share of Connected TV by Type

Table China Connected TV Price by Type (2011-2016)

Figure China Connected TV Production Growth by Type (2011-2016)

Table China Connected TV Consumption by Application (2011-2016)

Table China Connected TV Consumption Market Share by Application (2011-2016)

Figure China Connected TV Consumption Market Share by Application in 2015

Table China Connected TV Consumption Growth Rate by Application (2011-2016)

Figure China Connected TV Consumption Growth Rate by Application (2011-2016)

Table Production Base and Market Concentration Rate of Raw Material

Figure Price Trend of Key Raw Materials

Table Key Suppliers of Raw Materials

Figure Manufacturing Cost Structure of Connected TV

Figure Manufacturing Process Analysis of Connected TV

Figure Connected TV Industrial Chain Analysis

Table Raw Materials Sources of Connected TV Major Manufacturers in 2015

Table Major Buyers of Connected TV

Table Distributors/Traders List

Figure China Connected TV Capacity, Production and Growth Rate Forecast (2016-2021)

Figure China Connected TV Revenue and Growth Rate Forecast (2016-2021)

Table China Connected TV Production, Import, Export and Consumption Forecast (2016-2021)

Table China Connected TV Production Forecast by Type (2016-2021)

Table China Connected TV Consumption Forecast by Application (2016-2021)