China Beer Market Research Report 2016

China Beer Market Research Report 2016

1 Beer Market Overview

1.1 Product Overview and Scope of Beer

1.2 Beer Segment by Type

1.2.1 China Production Market Share of Beer Type in 2015

1.2.2 Type I

1.2.3 Type II

1.2.4 Type III

1.3 Applications of Beer

1.3.1 Beer Consumption Market Share by Application in 2015

1.3.2 Application 1

1.3.3 Application 2

1.3.4 Application 3

1.4 China Market Size (Value) of Beer (2011-2021)

1.5 China BeerStatus and Outlook

1.6 Government Policies

2 China Beer Market Competition by Manufacturers

2.1 China Beer Capacity, Production and Share by Manufacturers (2015 and 2016)

2.2 China Beer Revenue and Share by Manufacturers (2015 and 2016)

2.3 China Beer Average Price by Manufacturers (2015 and 2016)

2.4 Manufacturers Beer Manufacturing Base Distribution, Sales Area, Product Type

2.5 Beer Market Competitive Situation and Trends

2.5.1 Beer Market Concentration Rate

2.5.2 Beer Market Share of Top 3 and Top 5 Manufacturers

3 China Beer Manufacturers Profiles/Analysis

3.1 CORONA EXTRA

3.1.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.1.2 Beer Product Type, Application and Specification

3.1.2.1 Type I

3.1.2.2 Type II

3.1.3 CORONA EXTRA Beer Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.1.4 Main Business/Business Overview

3.2 HEINEKEN

3.2.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.2.2 120 Product Type, Application and Specification

3.2.2.1 Type I

3.2.2.2 Type II

3.2.3 HEINEKEN 120 Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.2.4 Main Business/Business Overview

3.3 CARLSBERG

3.3.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.3.2 128 Product Type, Application and Specification

3.3.2.1 Type I

3.3.2.2 Type II

3.3.3 CARLSBERG 128 Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.3.4 Main Business/Business Overview

3.4 SAN MIGUEL

3.4.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.4.2 Oct Product Type, Application and Specification

3.4.2.1 Type I

3.4.2.2 Type II

3.4.3 SAN MIGUEL Oct Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.4.4 Main Business/Business Overview

3.5 GUINNESS

3.5.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.5.2 Product Type, Application and Specification

3.5.2.1 Type I

3.5.2.2 Type II

3.5.3 GUINNESS Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.5.4 Main Business/Business Overview

3.6 BECK"S

3.6.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.6.2 Million USD Product Type, Application and Specification

3.6.2.1 Type I

3.6.2.2 Type II

3.6.3 BECK"S Million USD Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.6.4 Main Business/Business Overview

3.7 BUDWEISER

3.7.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.7.2 Consumer Goods Product Type, Application and Specification

3.7.2.1 Type I

3.7.2.2 Type II

3.7.3 BUDWEISER Consumer Goods Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.7.4 Main Business/Business Overview

3.8 Bitburger

3.8.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.8.2 Product Type, Application and Specification

3.8.2.1 Type I

3.8.2.2 Type II

3.8.3 Bitburger Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.8.4 Main Business/Business Overview

3.9 Plzen

3.9.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.9.2 Product Type, Application and Specification

3.9.2.1 Type I

3.9.2.2 Type II

3.9.3 Plzen Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.9.4 Main Business/Business Overview

3.10 Goudenband

3.10.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors

3.10.2 Product Type, Application and Specification

3.10.2.1 Type I

3.10.2.2 Type II

3.10.3 Goudenband Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)

3.10.4 Main Business/Business Overview

3.11 Bigfoot Barley Wine

3.12 Moretti Larossa

4 China Beer Capacity, Production, Revenue, Consumption, Export and Import (2011-2016)

4.1 China Beer Capacity, Production and Growth (2011-2016)

4.2 China Beer Revenue and Growth (2011-2016)

4.3 China Beer Production, Consumption, Export and Import (2011-2016)

5 China Beer Production, Revenue (Value), Price Trend by Type

5.1 China Beer Production and Market Share by Type (2011-2016)

5.2 China Beer Revenue and Market Share by Type (2011-2016)

5.3 China Beer Price by Type (2011-2016)

5.4 China Beer Production Growth by Type (2011-2016)

6 China Beer Market Analysis by Application

6.1 China Beer Consumption and Market Share by Application (2011-2016)

6.2 China Beer Consumption Growth Rate by Application (2011-2016)

6.3 Market Drivers and Opportunities

6.3.1 Potential Application

6.3.2 Emerging Markets/Countries

7 Beer Manufacturing Cost Analysis

7.1 Beer Key Raw Materials Analysis

7.1.1 Key Raw Materials

7.1.2 Price Trend of Key Raw Materials

7.1.3 Key Suppliers of Raw Materials

7.1.4 Market Concentration Rate of Raw Materials

7.2 Proportion of Manufacturing Cost Structure

7.2.1 Raw Materials

7.2.2 Labor Cost

7.2.3 Manufacturing Expenses

7.3 Manufacturing Process Analysis of Beer

8 Industrial Chain, Sourcing Strategy and Downstream Buyers

8.1 Beer Industrial Chain Analysis

8.2 Upstream Raw Materials Sourcing

8.3 Raw Materials Sources of Beer Major Manufacturers in 2015

8.4 Downstream Buyers

9 Marketing Strategy Analysis, Distributors/Traders

9.1 Marketing Channel

9.1.1 Direct Marketing

9.1.2 Indirect Marketing

9.1.3 Marketing Channel Development Trend

9.2 Market Positioning

9.2.1 Pricing Strategy

9.2.2 Brand Strategy

9.2.3 Target Client

9.3 Distributors/Traders List

10 Market Effect Factors Analysis

10.1 Technology Progress/Risk

10.1.1 Substitutes Threat

10.1.2 Technology Progress in Related Industry

10.2 Consumer Needs/Customer Preference Change

10.3 Economic/Political Environmental Change

11 China Beer Market Forecast (2016-2021)

11.1 China Beer Capacity, Production, Revenue Forecast (2016-2021)

11.2 China Beer Production, Import, Export and Consumption Forecast (2016-2021)

11.3 China Beer Production Forecast by Type (2016-2021)

11.4 China Beer Consumption Forecast by Application (2016-2021)

11.5 Beer Price Forecast (2016-2021)

12 Research Findings and Conclusion

13 Appendix

Author List

Disclosure Section

Research Methodology

Data Source

China Disclaimer

Figure Picture of Beer

Figure China Production Market Share of Beer by Type in 2015

Figure Product Picture of Type I

Table Major Manufacturers of Type I

Figure Product Picture of Type II

Table Major Manufacturers of Type II

Figure Product Picture of Type III

Table Major Manufacturers of Type III

Table Beer Consumption Market Share by Application in 2015

Figure Application 1 Examples

Figure Application 2 Examples

Figure Application 3 Examples

Figure China Beer Revenue (Million USD) and Growth Rate (2011-2021)

Table China Beer Capacity of Key Manufacturers (2015 and 2016)

Table China Beer Capacity Market Share of Key Manufacturers (2015 and 2016)

Figure China Beer Capacity of Key Manufacturers in 2015

Figure China Beer Capacity of Key Manufacturers in 2016

Table China Beer Production of Key Manufacturers (2015 and 2016)

Table China Beer Production Share by Manufacturers (2015 and 2016)

Figure 2015 Beer Production Share by Manufacturers

Figure 2016 Beer Production Share by Manufacturers

Table China Beer Revenue (Million USD) by Manufacturers (2015 and 2016)

Table China Beer Revenue Share by Manufacturers (2015 and 2016)

Table 2015 China Beer Revenue Share by Manufacturers

Table 2016 China Beer Revenue Share by Manufacturers

Table China Market Beer Average Price of Key Manufacturers (2015 and 2016)

Figure China Market Beer Average Price of Key Manufacturers in 2015

Table Manufacturers Beer Manufacturing Base Distribution and Sales Area

Table Manufacturers Beer Product Type

Figure Beer Market Share of Top 3 Manufacturers

Figure Beer Market Share of Top 5 Manufacturers

Table CORONA EXTRA Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table CORONA EXTRA Beer Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure CORONA EXTRA Beer Market Share (2011-2016)

Table HEINEKEN Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table HEINEKEN Beer Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure HEINEKEN Beer Market Share (2011-2016)

Table CARLSBERG Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table CARLSBERG Beer Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure CARLSBERG Beer Market Share (2011-2016)

Table SAN MIGUEL Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table SAN MIGUEL Beer Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure SAN MIGUEL Beer Market Share (2011-2016)

Table GUINNESS Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table GUINNESS Beer Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure GUINNESS Beer Market Share (2011-2016)

Table BECK"S Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table BECK"S Beer Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure BECK"S Beer Market Share (2011-2016)

Table BUDWEISER Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table BUDWEISER Beer Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure BUDWEISER Beer Market Share (2011-2016)

Table Bitburger Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Bitburger Beer Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure Bitburger Beer Market Share (2011-2016)

Table Plzen Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Plzen Beer Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure Plzen Beer Market Share (2011-2016)

Table Goudenband Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Goudenband Beer Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure Goudenband Beer Market Share (2011-2016)

Table Bigfoot Barley Wine Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Bigfoot Barley Wine Beer Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure Bigfoot Barley Wine Beer Market Share (2011-2016)

Table Moretti Larossa Basic Information, Manufacturing Base, Sales Area and Its Competitors

Table Moretti Larossa Beer Capacity, Production, Revenue, Price and Gross Margin (2011-2016)

Figure Moretti Larossa Beer Market Share (2011-2016)

Figure China Beer Capacity, Production and Growth (2011-2016)

Figure China Beer Revenue (Million USD) and Growth (2011-2016)

Table China Beer Production, Consumption, Export and Import (2011-2016)

Table China Beer Production by Type (2011-2016)

Table China Beer Production Share by Type (2011-2016)

Figure Production Market Share of Beer by Type (2011-2016)

Figure 2015 Production Market Share of Beer by Type

Table China Beer Revenue by Type (2011-2016)

Table China Beer Revenue Share by Type (2011-2016)

Figure Production Revenue Share of Beer by Type (2011-2016)

Figure 2015 Revenue Market Share of Beer by Type

Table China Beer Price by Type (2011-2016)

Figure China Beer Production Growth by Type (2011-2016)

Table China Beer Consumption by Application (2011-2016)

Table China Beer Consumption Market Share by Application (2011-2016)

Figure China Beer Consumption Market Share by Application in 2015

Table China Beer Consumption Growth Rate by Application (2011-2016)

Figure China Beer Consumption Growth Rate by Application (2011-2016)

Table Production Base and Market Concentration Rate of Raw Material

Figure Price Trend of Key Raw Materials

Table Key Suppliers of Raw Materials

Figure Manufacturing Cost Structure of Beer

Figure Manufacturing Process Analysis of Beer

Figure Beer Industrial Chain Analysis

Table Raw Materials Sources of Beer Major Manufacturers in 2015

Table Major Buyers of Beer

Table Distributors/Traders List

Figure China Beer Capacity, Production and Growth Rate Forecast (2016-2021)

Figure China Beer Revenue and Growth Rate Forecast (2016-2021)

Table China Beer Production, Import, Export and Consumption Forecast (2016-2021)

Table China Beer Production Forecast by Type (2016-2021)

Table China Beer Consumption Forecast by Application (2016-2021)