Consumer Goods

China: a Country of Contrasts

  • CAN376248
  • 30 Pages
  • September 2013
  • Consumer Goods
Summary
In a market dominated by global brands, success in the Chinese cosmetics space requires an acute awareness of the nuanced spending patterns and consumer behaviors that characterize this multi-tier market. This presentation explores some important considerations for global brands to successfully deliver a localized value proposition and "fit in" by adopting a GLOCAL strategy.


Synopsis
- Insight from Canadean's Consumer Survey and interesting examples of brands/products in China are used to illustrate consumer and market trends.

- In a market dominated by global brands, a deep understanding of local consumers' needs to drive a tailored, local strategy is vital to success.

ReasonsToBuy
- Why are global beauty brands focusing their attention and efforts on China?

- What are the key elements of a GLOCAL strategy?

Key Highlights
In China, skincare and make-up alone accounted for $13.8bn in consumer spending in 2012, and this figure is estimated to grow even further in the next few years in China across all of the major personal care sectors as a result of significant changes in social structures and quality-of-life improvements in China.

According to Canadean's 2013 Consumer Survey, 71% of Chinese consumers say that anti-aging benefits are high priority or essential benefits of skincare products, compared to only 41% of American consumers.
Please Select Format

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Universal Serial Bus Battery Charger Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2015- 2024

Universal serial bus also known as USB were introduced in 1990’s it defines cables, connectors, and communication protocol used in bus for connection, communication, and power supplies between computers and ...

March 2017  |   Price:$ 7695    | Pre Book Price:$ 7695

Read More >>

Air Purifier Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2015-2024

Air purifier devices are used in removing the contaminants from the air either in closed rooms or in open areas depending on the range and extent of diffusion of the ...

March 2017  |   Price:$ 7695    | Pre Book Price:$ 7695

Read More >>

Global Mobility Scooter Market - Strategic Assessment and Forecast Till 2021

Mobility Scooter Market - Report Highlights The Worldwide Mobility Scooter market research report covers the present scenario and the growth prospects of the Worldwide Mobility Scooter Market for the period 2015 ...

July 2017  |   Price:$ 2995    | Pre Book Price:$ 2995

Read More >>

Global Vape Market (e-Cigarette and Vaporizer) - Strategic Assessment and Forecast Till 2021

Vape Market (e-Cigarette and Vaporizer) Market - Report Insights A vape product or broadly known as e-cigarette, electronic cigarette, and vaporizer is a battery operated device and has been reckoned as ...

July 2017  |   Price:$ 2995    | Pre Book Price:$ 2995

Read More >>

World Skin Care - Market Opportunities and Forecasts, 2014 - 2020

Cosmetics industry has experienced exponential rise since past few years. Skin care is considered the most profitable category of cosmetics industry. Both men and women use skin care products such ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Digital Devices Technologies Market (Products, Geography, Software and Hardware) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Digital devices technologies market for living room provides products that use varied technologies to give enhanced digital output for consumer products such as television home theatre etc. The global home ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

2017 © Copyright Big Market Research

View Pricing >>