Food & Beverages

Breakfast Cereal Market in the US - Market Research Report 2015-2019

  • TEC337182
  • 53 Pages
  • October 2015
  • Food & Beverages
About breakfast cereals
Breakfast cereals are manufactured from processed grains such as wheat, rice or oats, and fruits. They are available in two types RTE/cold and hot cereals. The RTE/cold cereals are ready-to-eat cereals. Hot cereals include oatmeal, instant oatmeal, hot wheat, and other grain products.

Technavio's analysts forecast the breakfast cereal market in the US to grow at a CAGR of 0.40% and 0.22%, in terms of value and volume, for the period 2014-2019.

Covered in this report
The report discusses about the present scenario and forecasts the future prospects of the market for the period of 2015-2019. To calculate the market size, the retail sales of the following product segments are taken into consideration:
RTE/cold cereals
Hot cereals

The revenues for the subsequent years are calculated taking into consideration the sales from the following distribution channels:
Supermarket and hypermarkets
Independent stores
Specialist retailers
Others (small groceries stores and discount stores)

Technavio's report, Breakfast Cereals Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes a comprehensive discussion on the market by geography, considering both the existing market landscape and its growth prospects in the coming years. The report further includes a discussion of the key vendors operating in this market and a comment on the vendors product portfolios.

Key vendors
General Mills
Kelloggs
MOM Brands
PepsiCo
Post Foods

Other prominent vendors
Abbott Nutrition
Arrowhead Mills
Back To Nature
Bob's Red Mill Natural Foods
Food For Life
McKee Foods Corporation
U.S. Mills
Udi's Handcrafted Foods
Weetabix
Weight Watchers
Yantai China Pet Foods

Market driver
Convenient consumption
For a full, detailed list, view our report

Market challenge
Existence of various alternatives
For a full, detailed list, view our report

Market trend
Product innovations
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2019 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
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