Food & Beverages

Breakfast Cereal Market in the APAC 2015-2019

  • TEC337181
  • 60 Pages
  • October 2015
  • Food & Beverages
About breakfast cereals
Breakfast cereals are manufactured from processed grains such as wheat, rice or oats, and fruits. The market is declining in developed countries like the US due to high obesity rate. As a result, cereal manufacturers are focussing on expanding their market in emerging countries such as India, China, and Japan. To increase the visibility of breakfast cereals in APAC, the manufacturers are increasing their expenditure on advertisements to make the consumers aware about the products and their health benefits.

Technavio's analysts forecast the global breakfast cereal market in APAC to grow at a CAGR of 5.78% (by revenue) and 3.51% (by volume) over the period 2014-2019.

Covered in this report
The report includes the present scenario and the growth prospects of the breakfast cereal market in APAC for the period 2015-2019. The market can be segmented into two divisions: ready-to-eat cereal, and hot cereals. Based on distribution channels, the market is also categorized into four segments: supermarkets, small grocery stores, specialist stores, and others.

Technavio's report, Breakfast Cereal Market in APAC 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the leading countries: Japan, South Korea, China, India, and Indonesia; it also covers the landscape of the market and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key regions
Japan
South Korea
China
India
Indonesia

Key vendors
Kellogg
Pepsi
Nestle

Other prominent vendors
Guilin Sea Mild Biology Technology Development
Dongsuh Foods
Carmans Fine Foods Pty Ltd
Freedom Foods Group Ltd
Family Cereal SDN. BDH.
Peace Cereal
Saffola
Pristine
Post Holdings, Inc.
ALAMBOGA INTERUSA

Market driver
Increase in disposable Income
For a full, detailed list, view our report

Market challenge
Rise in raw material prices
For a full, detailed list, view our report

Market trend
Increase in demand for natural and organic breakfast cereals
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2019 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
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