Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Brazil beverage market SUMMARY
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator
What is the current market landscape and what is changing?
Despite higher expectations, GDP growth in Brazil in Q3-12 was lower than expected, with hopes of a stronger fourth quarter. After tax increases in Q3, prices mainly remained stable within developing categories. Inflation reached 5.7%, with the government announcing a decrease in electricity rates to be implemented in Q1-13, in attempt to lower this. There are now more forms of soft drink, which has increased competition, especially in the higher price per liter categories.
What are the key drivers behind recent market changes?
As many consumers are still severely in debt this has affected consumption levels, especially in the on-premise channels, which suffered most from inflation. Beer and carbonates prices increased significantly, by more than 10%. This again particularly affected on-premise prices, with even higher prices having a negative impact on consumption. The IPI tax reduction has led to higher than expected growth within the nectars category. Competition increases in the carbonates category had a detrimental affect upon small/regional companies.
What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Brazilian beverage industry and want more detail and analysis on this data. Canadeans Brazil Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Readers are provided with a summary snap shot table showing category growth in Q4 2012 vs Q4 2011, together with provisional 2012 volumes and latest 2013 forecasts
An economic mood indicator, completed by Canadeans local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market.
Key highlights of the last quarters commercial beverage performance are identified and the key market drivers examined
Volumes for Q4 2012 vs Q4 2011, provisional 2012 volumes, moving annual totals (MAT) and latest 2013 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavours.
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