Food & Beverages

Belgium Beer Market Insights Report 2015

  • CAN326794
  • 110 Pages
  • August 2015
  • Food & Beverages
Summary
The Belgium Market remained stable during 2014, the consumer mood is shifting and consumers are inclined to spend more. Radlers and Non-Alcoholic beer have not been well received by consumers who are very traditional in their taste of beer. The Belgium government did not increase VAT and excise duties so the market value increased. Craft beer is also becoming more popular among consumers with small scale products becoming more available

Key Findings
- Market Volume remains stable and economy slowly recovers

- Exports increased due to weak Euro

- The market remains very traditional with very little innovation

- Pils decline at the expense of specialty beers

Synopsis
Canadean's Belgium Beer Market Insights 2015 Report provides a complete overview of the Belgium beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

- 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts

- Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015

- Value by distribution channel 2010-2014, with 2015 forecasts

- 2013-2015 selected on- / off-premise retail prices

- Details of key beer new product launches in 2014 by company

- Overview of the competitive landscape in the beer market, with analysis of key company performance

- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

- Data is also available in excel format

ReasonsToBuy
- Gain an in-depth understanding of the dynamics and structure of the Belgium beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

- Evaluate the current emerging trends and future growth opportunities in the Belgium beer market to support your brand development and marketing initiatives

- Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

- Use our new powerpoint add-on to quickly absorb a succinct Summary of the key trends in the Belgium beer market

- View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects
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