Consumer Goods

Beer Market Insights Thailand

  • CAN88538
  • 63 Pages
  • June 2014
  • Consumer Goods
Summary
The Beer Market Insight Thailand report contains detailed brand, distribution and packaging data and analysis across the Thai beer market for 2013. Brand and packaging volume data is available whilst value data is also available for distribution data. Text analysis reveals the drivers behind the data.

Key Findings
In spite of political unrest the market remained broadly stable with growth of under 1% overall
Heineken remain a powerful force in the super premium segments
Newer brands attempted to carve a niche for themselves with high expense marketing campaigns

Synopsis
Beer Market Insight reports provide detailed data and textual analysis of the beer category and the report contains four sections plus an Executive Summary, a concise summary of the report including key findings and drivers.

Section 1: Market Context

A summary of the external conditions and factors which impact on the beer market

Market Context

Market Environment

The Consumer Palate

All Commercial Beverages

Legislation and Taxation

Market Parameters Tables

Legislation and Taxation Tables

Section 2: Market Background Briefing

A brief history of brewing in the country proving context to current market structure

Section 3: Market Update

Each section contains text explaining the main drivers behind the 2013 data

Current and Emerging Trends

Outlook

Imports and Exports

Segmentation

Brand Analysis

Private Label/Private Label Producers

New Products and Photo Shots

Market Structure

Brewers

Packaging Trends

Channel Analysis

Market Valuation & Pricing

Distribution Trends

Beer Pricing Tables

Beer Data Tables*

Section 4: Brewer Profiles

A brief history of each major player in the country along with discussion of facilities, key events and developments in 2013

*Data is segmented by the following attributes in Beer Market Insight reports;

Brand;

Alcoholic Strength

Beer Type

Brand

Brand Owner

Brewed In

Calorie Rating

Country of Origin

Geographic Scope

Geography

Local Operator

Local Segment

Modus Operandi

Price Segment

PL indicator

Trademark Brand

Distribution;

Off-premise

Off-premise sub channel

On-premise

On-premise sub channel

Price Segmentation

Packaging;

Pack Material

Pack Type

Pack Size
Refillable Indicator

ReasonsToBuy
The Market Insight Thailand report contains detailed data segmented by many attributes which gives you a cohesive picture of the market and this data is combined with insight into the drivers of trends allowing you to identify opportunities and threats within the Thai market. The extensive data shows you the performance of brands and brewers allowing you to compare and track performances.

The repot highlights the segments that can be enticed by international players in a market traditionally served by local players

The report notes the impact that advertising campaigns and sporting events have on the consumption habits of the local population

Beer Market Insight Thailand identifies the governments tax related actions and details the impact this could have on the market going forward
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