Beer Market Insights Africa 2014 : In-depth Analysis of Key Brewers, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

  • CAN182175
  • 702 Pages
  • March 2015
  • Packaging
Beer Market Insights Africa provides the reader with both quantitative data and qualitative analysis of African beer markets highlighting opportunities and potential barriers to entry. A brief history of each market and major players is also provided to provide context for current trends and issues.

Key Findings
- Africa will be the fastest growing region, outstripping Asia and Latin America
- Established monopolies within markets are increasingly being challenged
- Brewers are developing products to directly challenge the home brew segment and its yielding good results
- Premium beer is outperforming the overall market

An Executive provides an overview of the region. The prevailing economic conditions and a brief history of the regions brewing is discussed and likely future developments are discussed and opportunities highlighted along with probable barriers. Regional data tables providing data for consumption, productions, imports and exports are provided covering 2009-2014F, population data is also provided.

Each market is then addressed and includes the following

A key facts table based on 2013 data (including top line volume, per capita consumption, CAGR, Market value, price segmentation, distribution split between on- and off-premise, packaging splits)

Market commentary covering current and emerging trends

A series of data tables (based on 2013 unless otherwise stated);

- Top 10 beer brands volumes (2011-2013)

- Top 10 international premium and superpremium brand volumes 2011-2013

- Licensed Brand Owners and Licensees

- Beer market valuation

- Beer production/trade/consumption 2003-2014F

- Beer production/trade/consumption-growth 2003-2014F

- Beer market valuation by price segment

- Beer consumption by local definition

- Beer consumption by standard price segmentation

- Beer consumption by alcoholic strength

- Beer consumption by type

- Beer consumption by geographic scope

- Beer all trademarkets 2009-2013 (volume and share)

- Beer brands by local definition 2009-2013 (volume and share)

- Beer brands by standard price segmentation 2009-2013 (volume and share)

- Beer brands by alcoholic strength 2009-2013 (volume and share)

- Beer brands by type 2009-2013 (volume and share)

- Imported brands by origin 2009-2013(volume and share)

- Beer licensed brands 2009-2013 (volume and share)

- Beer trademark owners 2009-2013 (volume and share)

- Beer local operators 2009-2013 (volume and share)

- Beer leading brewers/importers 2009-2013 (volume and share)

- Beer consumption by pack mix: refillability/pack/size 2010-2014F

- Beer distribution: on vs off-premise 2010-2014 (volume and share)

A series of pie charts (based on 2013 data)

- Leading brewers/importers

- Beer consumption by pack material/type

- Beer distribution by channel

- Beer consumption by price segment

Mini profiles for each brewer of note in the market including contact details, brand volumes and brief comment.

Africa could be considered the most exciting region for brewers and it is certainly the most rapidly growing and this report illustrates where there are opportunities and where there are potential barriers. The markets of Africa will not grow in a homogenous way and this report discuses the markets with greatest potential. This report is essential reading for any company seeking to enter or expand in the African brewing market.
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