Food & Beverages

Beer Market in the APAC 2015-2019

  • TEC250790
  • 77 Pages
  • July 2015
  • Food & Beverages
About Beer

Beer is considered to be the world's most widely consumed alcoholic beverage. It is also regarded as the third most popular drink, after water and tea. Beer is an alcoholic beverage manufactured by the hydrolysis of starch and fermentation of the obtained sugar. The starch and enzymes are generally obtained from malted cereal grains such as malted barley and malted wheat. In addition, most beer is also flavored with hops, which add bitterness and act as a natural preservative; however, other flavorings such as herbs or fruit might be included. This process of preparation of beer is called brewing.

Technavios analysts forecast the beer market in APAC to grow at a CAGR of 6.64% over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the beer market in APAC for the period 2015-2019. To calculate the market size, it considers revenue generated through the sales of beer; it also considers beer consumption in APAC. Revenue generated from the sales in the following segments are considered while calculating the market size:
Standard lager
Premium lager
Ales and stouts
Specialty beers
Low-alcohol beers

Technavio's report, Beer Market in APAC 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes a comprehensive discussion on the market, segmented by geography; considering both the existing market landscape and its growth prospects in the coming years. The report further includes a discussion of the key vendors operating in this market and a comment on the vendors product portfolios.

Key Regions
APAC

Key Vendors
Anheuser-Busch InBev
Asahi Breweries
Beijing Yanjing Brewery
China Resource Enterprise
Tsingtao Brewery

Other Prominent Vendors
Carlsberg
Heineken Asia Pacific
Kirin Holdings
Kiuchi Brewery
Molson Coors
SAB Miller
United Breweries

Market Driver
Adoption of Western Culture
For a full, detailed list, view our report

Market Challenge
Stringent Regulations
For a full, detailed list, view our report

Market Trend
Rise of Microbreweries
For a full, detailed list, view our report

Key Questions Answered in this Report
What will the market size be in 2019 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space and what is their portfolio matrix?
What are the market opportunities and threats faced by the key vendors?
What is the competitive landscape as characterized by geography?
What are the strengths and weaknesses of the key vendors?
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