Food & Beverages

Beer Market in Germany - Market Research 2015-2019

  • TEC353525
  • 62 Pages
  • November 2015
  • Food & Beverages
About beer market in Germany
Beer is the most consumed alcoholic beverage in Germany. It accounted for a market share of 47.18% of the total alcohol market in Germany in 2014, amounting to $84.99 billion. Though the beer market is the largest segment, it has matured and is likely to exhibit a declining pattern during the forecast period.

The beer market in Germany witnessed growth in 2014 because of the victory of Germany in the Football World Cup, which led to increased consumption of beer. However, during the forecast period the market is likely to decline because of changing consumer demographics and rising health consciousness among consumers.

Technavio's analysts forecast the beer market in Germany to grow at a CAGR of 1.19% and 0.63% in terms of revenue and volume, respectively, over the period 2014-2019.

Covered in this report
This report covers the present scenario and the growth prospects of the beer market in Germany for the period 2015-2019. To calculate the market size, the report takes into account the sales and consumption through various distribution channels, and takes into account the taxes levied by the government.

The market size is calculated in terms of revenue as well as volume for the following categories:
Standard lager
Premium lager
Specialty beer
Low alcohol
Ales and stouts

It also covers the sales via distribution channels of the following segments:
On-trade (licensed pubs, bars, clubs, restaurants, and other outlets related to the hospitality sector)
Off-trade (specialist retailers, supermarkets/hypermarkets, discounters, and other retail outlets)

The report also presents the vendor landscape and a corresponding detailed analysis of the five major vendors in the market. In addition, it discusses the major drivers that influence the growth of the market, and the challenges faced by vendors and the market at large.

Key vendors
Anheuser-Busch
Bitburger Braugruppe
Krombacher
OETTINGER Brewery Group
Radeberger Gruppe

Other prominent vendors
Beck's Brewery
Birra Menabrea
Bitburger Brewery
Budweiser Budvar Brewery
Cesu Alus
Chimay Brewery
Diageo
Erdinger
Forst
Krombacher Brauerei
Molson Coors
Oakleaf Brewery
Paulaner Brewery
Pivovarna Lako
Royal Unibrew
vyturys
The Brew Company
Veltins
Warsteiner

Market driver
An integral part of German culture
For a full, detailed list, view our report

Market challenge
Availability of substitutes
For a full, detailed list, view our report

Market trend
Growing shift in sales from on-trade to off-trade
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2019 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
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