Food & Beverages

Baby Nutrition Insights - Issue 25

  • CAN352930
  • 45 Pages
  • October 2015
  • Food & Beverages
Key Findings
A strong increase in infant formula sales (+23.2%) and a 2.6% increase in other prepared baby foods saw commercially prepared baby foods increase their share of total food expenditure to 39.0%, up from 34.3% in 2013, although still well below the 47.8% peak in 2011.
Danones Happy Family brand is performing well in the weaning food category, having achieved growth of over 20% in the second half, making it the fastest growing baby food brand.
Hypermarkets significantly outperformed supermarkets, where sales were up by only 0.4%, while growth in hypermarkets stood at 4.4%.
Nutritionals declined in importance to the overall company, accounting for 33.6% of sales in the first half of 2015. However, pediatric nutritionals maintained their contribution to the company at 19.2%.

Synopsis
Baby Nutrition Insights Issue 25, is an analytical report by Canadean which provides extensive and highly detailed information on the key markets in the Baby Food industry.

What else does this report offer?

Market profile based upon a unique combination of industry research, fieldwork, market sizing and our in-house expertise to offer extensive data about the trends and dynamics affecting the Baby Food industry globally.

Detailed company profiles, highlighting key focus product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.

ReasonsToBuy
Evaluate important changes in consumer behavior to identify profitable markets and areas for product innovation

Analyse the current and forecast market position of the brands to identify the best opportunities to exploit

Detailed understanding of consumption by individual product categories to align your sales and marketing efforts with the latest trends in the market.
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