Baby Food in Italy industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the baby food market in Italy
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the baby food market in Italy
- Leading company profiles reveal details of key baby food market players' global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Italy baby food market with five year forecasts by both value and volume
Essential resource for top-line data and analysis covering the Italy baby food market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
- What was the size of the Italy baby food market by value in 2015?
- What will be the size of the Italy baby food market in 2020?
- What factors are affecting the strength of competition in the Italy baby food market?
- How has the market performed over the last five years?
- Who are the top competitors in Italy's baby food market?
The baby food market consists of the retail sale of baby cereals & dry meals, baby drinks, baby finger foods, baby wet meals, follow on/second stage milk, special formula, starter/first stage milk, toddler/third stage/GUM milk, and others.
The Italian baby food market had total revenues of $780.7m in 2015, representing a compound annual growth rate (CAGR) of 0.7% between 2011 and 2015.
Market consumption volumes declined with a CARC of -0.9% between 2011 and 2015, to reach a total of 65.2 million units in 2015.
Difficult economic conditions in recent years coupled with an increase in parental concern surrounding the healthiness of commercial baby food, has hampered growth in this market. There has been a growing trend towards homemade baby foods in this country. What's more, declining birth rates in the country have tapered growth further.