Baby food market in Colombia has seen growth both in terms of value and volume between 2009 and 2015. The number of live births has been on a generally downward trend, with some periods of growth. In 2015, the live births recorded were 10.3% fewer than in 2005. Although Colombia is one of the more affluent markets in the region, it still has high levels of poverty. A substantial proportion of the market is supplied through locally manufactured baby foods. Overall, the economy has fared relatively well, although at present it is facing a number of difficulties. Inflation, rose to 5% in 2015 and is likely to be higher (around 7.5%) in 2016. The market is forecast to decline over the next two years, due to the negative impact of the Zika virus on the number of births.
-During the period 2009 to 2015 the baby food market in Colombia increased by 9.6% in volume, with all sectors except baby drinks experiencing growth. In terms of value, sales have grown by 62.2%.
-Milks accounted for 64% of value sales in 2015, up from 60% in 2009. Sales of cereals and wet meals were more or less equal in value terms in 2015.
-In 2015 Nestl ranked first with a 32% value share, followed by Mead Johnson with 15%.In terms of volume, the local company Alpina is in second place, behind Nestl.
-In 2015 around 75% of sales of baby milks occurred through drugstores/pharmacies, whereas food outlets accounted for 95% or over of sales of other products.Food outlets now take 73.4% of overall volume sales of baby food.
Baby Food in Colombia is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Denmark market.
What else does this report offer?
-Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
-Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
-Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
-Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
-Future projections considering various trends which are likely to affect the industry.
-Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
-Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
-Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
-Investigates which categories are performing the best and how this is changing market dynamics.