A detailed market research report on the Austria beer industry. Researched and published by Canadean.
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Austria Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity.
This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers
This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.
Why was the report written?
This report comprises of high level market research data on the Austrian beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
What is the current market landscape and what is changing?
Beer consumption increased in 2012. There was little change in market segmentation with lager retaining its commanding position.
What are the key drivers behind recent market changes?
Radlers boosted the category as did the noticeable trend towards the individualization of beer consumption. People like to taste and enjoy different kinds of beers rather than drinking the same brand or even type of beer continuously.
What makes this report unique and essential to read?
The Austria Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced on-the-ground industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.
Austria ranks second in the world for levels of per capita beer consumption, exceeded only by the Czech Republic and followed by Germany, Lithuania and Poland.
Although Europe is only slowly recovering from the economic crisis, Austria remains as one of the best performing countries despite having unemployment rates at the highest they have been since World War II.
Austria has a rich beer tradition. It holds one of the top positions in terms of per capita consumption and in terms of breweries per head of population.
Radler variants proving popular
The biggest export country remains Italy, taking around 27% of Austrias beer exports and increasing by 6% in 2012