Beer consumption increased by 2% in 2015. The surge in local microbreweries provided a healthy dynamism to the category that was not seen last year. Premium and super premium products continued to see a decline but the rise in microbreweries increased consumer knowledge surrounding the segments potentially aiding growth. Imports saw an increase of 37% despite the continuing quotas that restricted consumption. There were a small number of consumers that remained faithful to international premium brands such as Corona, by far the most successful imported brand.
-Beer saw a rise as the surge in local microbreweries added healthy dynamism to the category.
-Glass bottle experienced decline in the market share as it lost its share to PET bottles.
-Premium beers accounted for 11% of the market as the increase in microbreweries across the country saw consumers turn to premium and super premium beers.
-Ale still only holds a tiny share of the market but saw good growth of 32% despite it still having a small base.
Canadean's Argentina Beer Market Insights 2016 Report provides a complete overview of the Argentina beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
-2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
-Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
-Value by distribution channel 2011-2015, with 2016 forecasts
-2014-2016 selected on- / off-premise retail prices
-Details of key beer new product launches in 2015 by company
-Overview of the competitive landscape in the beer market, with analysis of key company performance
-Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
-Data is also available in excel format
-Gain an in-depth understanding of the dynamics and structure of the Argentina beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
-Evaluate the current emerging trends and future growth opportunities in the Argentina beer market to support your brand development and marketing initiatives
-Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
-Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
-Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
-Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Argentina beer market
-View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects