Consumer Goods

Anti-Counterfeiting Strategies for FMCG Companies

  • CAN376869
  • 100 Pages
  • July 2013
  • Consumer Goods
Summary
This report examines the most effective anti-counterfeiting strategies currently being employed in the FMCG sector. In an industry where technology is enabling both security developers and criminals, we assess the state of innovation and offer recommendations on how manufacturers can stay ahead of the curve and protect their products, their reputations and, ultimately, their consumers.


Synopsis
- Examine cutting-edge technologies being developed to tackle counterfeiting.

- Use methods undertaken by other industries to protect your supply chain and products.

- Utilize recommendations on best-practice for companies seeking to improve their anti-counterfeiting approach.

- Analyze which technologies and practices are best suited to different types of goods such as low cost, high volume products.

ReasonsToBuy
- What is the size of the counterfeiting industry and why do manufacturers need to take action?

- What are the main challenges that companies face when trying to protect their supply chain?

- What are the key anti-countefeit technologies that manufacturers can utilize?

- How can companies mobilize consumers and make sure their customer base are involved in the fight against fake products?

Key Highlights
Valued at approximately $500bn, the counterfeit industry is estimated to have accounted for 2.8% of total global trade in 2012. Counterfeiting reduces government revenues through legitimate tax collection and negatively impacts brand-holders' ability to invest in new products. Countering this threat has become critical.

Fake food products account for as much as 15% of all the illegal goods seized in six leading global markets (including the US and the UK). Meanwhile, according to the World Customs Institute, the cost of counterfeit food is around $49bn, emphasizing the scale of the problem in this market.

With an increasing demand for covert anti-counterfeiting features, the global market for RFID will continue growing significantly over the coming years, as more and more products, increasingly including lower-value goods, become protected by such technologies. In 2012, the global market for RFID across all consumer goods sectors was worth $7.5bn.
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